The CBC's Under The Influence radio show with Terry O'Reily discuses How Packaging Persuades.
May 19, 2015
by Terry O'Reilly, CBC, Under The Influence
CBC radio program – Under The Influence – takes a look at how packaging persuades consumers to purchase – or not to purchase retail products off the shelf.
Featuring an actual radio program you can listen to, CBC’s website provides a full transcript of the program on-line, complete with images of products to back up the thesis… or is it fact?
Check out the article (and radio program – listen to it while you read along!) at www.cbc.ca.