Water-soluble pods change face of shaving
MonoSol and Pacific Shaving Company offer new shaving cream Minis made with water-soluble film dissolve in water for a convenient shave
February 10, 2017
by Canadian Packaging staff
SAN FRANCISCO, Cal. and MERRILLVILLE, Ind.—The newest innovation in shaving cream, introduced by Pacific Shaving Company, is shaking up the wall of cans and tubes in the personal care aisle.
The new Single-Use Shaving Cream Minis deliver shaving cream in a packet that dissolves with water in the palm of the hand to provide a moisturizing lather. The product is now available at Target stores nationwide in the U.S..
Representing the first truly innovative product in the shave preparation category since shaving gel was introduced in the 1970s, the Minis deliver an exact amount of shaving cream in a convenient form ideal for everyday use and for travel.
“There has been a great deal of innovation and disruption happening in shaving for razors and blades—but not much for shaving creams and aftershaves,” says Pacific Shaving Company founder Stan Ades. “We strive to develop innovative and effective shaving care products for men and women, and Single-Use Shaving Cream Minis fit perfectly with that goal.”
To develop the Minis, Pacific Shaving Company partnered with MonoSol, LLC, a technology leader in water-soluble films for products like unit-dose laundry and automatic dishwasher detergents.
“We’re always asking what can’t we put in a packet that dissolves in water,” says MonoSol president and chief executive officer P. Scott Bening. “We have seen success in laundry detergents, automatic dishwasher detergents, food coloring, and pool and spa products in water-soluble film, so why not enhance convenience in personal care products? With Pacific Shaving Company, we’re unleashing a new, innovative way to deliver shaving cream.”
The food grade, water-soluble film improves convenience by delivering shaving cream in easy-to-use, pre-measured pouches that release their contents when exposed to water.
“By taking cues from adjacent market categories with respect to form, function, and packaging, Single-Use Shaving Cream Minis are at once completely new and completely familiar to consumers,” says Ades. “Like laundry and automatic dishwasher single doses, we expect the Minis to change the way people shave, particularly in a world striving for convenience.”
MonoSol is a rapidly growing company that is committed to expanding in Northwest Indiana. MonoSol employs 528 employees worldwide and 450 in the Northwest Indiana area. MonoSol’s water-soluble film technologies have revolutionized detergent and cleaning industries all over the world. Its water-soluble packaging design helps create products that can deliver exact dosage, easier handling, greater convenience, and safety and sustainability. MonoSol’s growing portfolio of applications includes detergents, solid surface, composites, ag chem and optical films, as well personal care products, food manufacturing, pool and spa, transfer printing and more. The company partners with customers to create innovative product packaging solutions that enhance everyday life. Founded in 1953, MonoSol is a division of Kuraray, one of the world’s leading specialty chemical companies, and is based in Merrillville, Indiana.
About Pacific Shaving Company
Founded and run by a husband and wife team, Pacific Shaving Company is a leading manufacturer of innovative and effective grooming products for men and women. Accessible, affordable, and practical for everyday use, Pacific Shaving Company’s line of grooming essentials breaks through the barriers that give shaving a bad name. Based in San Francisco, Pacific Shaving Company has been saving skin worldwide from painful nicks and cuts since 2002.