New summer campaign from Coca-Cola continues with vitaminwater hydrating the hustle with UberEATS partnership and local artist collaborations.
June 21, 2016
by Canadian Packaging staff
TORONTO— Glacèau vitaminwater wants the longest day of the year (June 21) to be filled with sunshine, regardless of the weather.
The original enhanced water beverage has launched a new flavor in Canada, shine (see image above), which is also available in zero-calorie shine zero. shine is a delicious combination of natural watermelon and pink grapefruit flavors and an excellent source of Vitamin D. And to kick off the summer right, vitaminwater has partnered with UberEATS to bring Torontonians a sample of their newest summer beverage during lunch on Tuesday, June 21, 2016.
“vitaminwater has always been a delicious choice for hydration with a little something extra, and our newest flavor, shine, includes a little drop of sunshine in every bottle from vitamin d and the naturally delicious flavor of the summer, watermelon pink grapefruit,” says Coca-Cola Ltd. vice-president of still beverages Angie Balian.
Vitamin D helps in the absorption of calcium and is a nutrient in need for many Canadians. Every bottle of vitaminwater shine and shine zero is a source of calcium, plus 100 percent daily value of Vitamin C and 20 percent daily value of B-vitamins.
in addition to launching a new flavor, vitaminwater is continuing to build up its think+drink+do campaign, now in its second year. The brand is celebrating the entrepreneurial spirit by working with local artists to motivate the everyday hustle of millennials on the move.
Four local visual artists collaborated on motivational posters that appear in outdoor ads in Vancouver, Calgary, Toronto and Montreal, including transit ads and an innovative twist on the standard wild posting—the art pieces are available as tear away posters for those inspired to take them home. The artists and their works will also be featured on vitaminwater canada’s Instagram (@vitaminwatercanada).
The brand also teamed up with musician and Youtube star, Andrew Huang, who developed an original rap inspired by the newest vitaminwater flavor, shine. It’s pretty good. See the video below:
“I have a passion for music and love to create unique and shareable content for my fans,” says Huang. “I was really excited to work with vitaminwater because they truly value the creative spirit.”
vitaminwater will also bring its 24/7 hydration station to hydrate all the wayhomies inside and out at the wayhome music and arts festival, with a sampling activation designed to fuel the fun over the three-day festival, July 22-24, 2016.
About Glacèau vitaminwater:
Glacèau vitaminwater – the original from New York – is a great-tasting, hydrating beverage with the added bonus of some vitamins and minerals for a little extra nutrition. In Canada, the vitaminwater rainbow features 12 flavor variants, including four vitaminwater zero calorie flavors. for more information, visit www.vitaminwatercanada.ca.
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