Canadian Packaging

Taco Bell makes Mondays better with limited-time “Buy One, Get One Free” offer

By CNW Group Ltd.   

General

New campaign aims to brighten up the start of the week with one of Canadians’ favourite foods

VAUGHAN, ON, April 25, 2022 /CNW/ – Taco Bell Canada is on a quest to eliminate the Monday blues with (yes, you guessed it) tacos! A recent survey commissioned by the brand found over four in 10 Canadians dread Mondays (43 per cent), with seven in 10 (71 per cent) agreeing that having something to look forward to on Monday puts them in a better mood. And what better to look forward to than tacos? With Taco Bell Canada’s ‘Buy One, Get One Free’ offer running every Monday until November, Canadians can start the week off right with a messy, cheesy and spicy favourite.

Why wait ’til Tuesday? Six in ten Canadians (58 per cent) feel that every day is a good day for tacos, and half (52 per cent) agree tacos are one of their favourite meals.  Taco Bell Canada couldn’t agree more. Its Buy One, Get One Free offer invites Canadians to treat themselves to Taco Bell tacos on Mondays, while adding some much-needed excitement to start of the week and eliminating the chore of preparing lunch ahead of time.

“We’ve all experienced that familiar feeling of disappointment that creeps in when the weekend comes to an end, so why not create a moment on Mondays that we can all look forward to?” said Devon Lawrence, Senior Brand Manager, Taco Bell Canada. “Through our new offer, we’re encouraging Canadians to start the week off on the right foot by levelling up their lunch, dinner or snack game with one of their favourite meals from Taco Bell, and in return, enjoy a taco for free!”

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Canadians who want to take advantage of Taco Bell Monday will receive a free taco when they buy a crunchy or soft beef or bean taco at participating locations. The offer is valid in-store and drive-thru by announcing you’re here for Taco Bell Monday, or by entering the code TacoMonday at online check-out.

The offer is a part of the brand’s global Taco Swap campaign, which calls on fans to swap their ordinary meal for a Taco Bell taco. In 2021, Taco Bell made the world see tacos in everyday, existing structures – from the setting sun to basketball courts – through its ‘I See a Taco’ campaign. Now, Taco Bell wants to get tacos out of fans’ minds and into their hands by driving taco cravings around the world and encouraging fans to see the possibility of tacos in their mundane meals.

For more information on Taco Bell Canada and Taco Swap, please visit www.tacobell.ca

About Taco Bell Canada
Taco Bell Corp. (“Taco Bell”) is a subsidiary of Yum! Brands, Inc. and is the nation’s leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more. For locations, information on Taco Bell and to chat with Taco Bell fans, visit us online at our website www.tacobell.ca or any of our other social channels including on Facebook at www.facebook.com/tacobellcanada, Twitter @TacoBellCanada, Snapchat TACOBELLCANADA, Instagram @tacobellcanada, or on TikTok @tacobellcanada.

Survey Methodology:
An omnibus survey was conducted among a sample of 1,513 nationally representative Canadian adults between April 1 – 4, 2022, in collaboration with Angus Reid. Demographic quotas were implemented to ensure the sample composition is nationally representative of the audience at large.

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