Canadian Packaging

Store Makeover Creates Treat For Senses

By Canadian Packaging Staff   

General Rocky Mountain Chocolate Company

With all of these packages still in daily use at Rocky Mountain’s Canadian stores years after their launch, choosing dossiercreative to handle the store facelift was a no-brainer, according to Chocolate Factory president Brian Kerzner.

“They were able to create a store environment that strongly reflected the brand and blended well with our packaged product [and] we ended up with a tight, cohesive representation of our brand throughout,” states Kerzner.

“We struggled trying to design an awning that complied with strict site conditions, protected our customers and was unique, but dossier was able to incorporate our current ‘belt-buckle’ signage into the awning and design something that is truly unique for Robson Street,” adds Kerzner.

“It ensures strong name recognition during both the day and night, and it is an outstanding complement to the design of the interior of our store.”

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