Rice processor serves up a tasty new treat in time-tested packaging
The rice-in-a-can format still offers the same convenience advantages
May 16, 2019
More famous for the cars and whisky produced there for decades, the southwestern Ontario city of Windsor also happens to be home to Canada’s only rice mill—operated by Dainty Foods since 1967.
Owned by the French food products multinational Marbour since 2015, the company was originally founded in Montreal back in 1882 under the Mount Royal Rice Mills moniker—operating there until its move to Windsor.
Processing about 50,000-tonnes of globally-sourced rice per year, Dainty Foods has a long-enduring affinity with Canadian consumers that traces back to the 1947 launch of its signature rice-in-a-can products that can still be found on shelves of most major Canadian grocery outlets.
Traditionally available in 11 different flavor varieties ranging from Spanish Rice and Pilaf to Roasted Garlic and Olive Oil—the beloved can-in-a-box Dainty brand rice packages were originally created to offer post-war consumers quickmeal components in convenient packages that would allow them to spend less time in the kitchen.
Having developed into a popular go-to consumer favorite, the rice-in-a-can format still offers the same convenience advantages of providing consumers with a generous portion of pre-cooked rice that only takes a few minutes and a bit of liquid to heat up and serve, along with the added benefit of fully-recyclable packaging.
A few weeks ago, the company played up its proudly Canadian heritage with the launch of the all-new Maple Brown Sugar Pudding kit—requiring only a bit of sugar and milk to prepare a simple and tasty dessert in only eight minutes.
Featuring striking bold packaging box graphics designed by the Montreal office of Pigeon Brands Inc., the 350-gram packs are enough for two to four servings of a delicious and heart-warming rice pudding evoking the friendly sugar shack ambiance and sweet maple syrup taste, according to the company.