PulPac and LAKRIDS BY BÜLOW: Pioneering sustainable packaging solutions together
By PulPac AB
GeneralPulPac, a leading provider of innovative packaging technology, and the Danish premium confectionery brand LAKRIDS BY BÜLOW, announce their collaboration on the development of future Dry Molded Fiber packaging applications.
Driven by a shared commitment to sustainability and innovation, PulPac and LAKRIDS BY BÜLOW are joining forces to explore confectionery-packaging alternatives based on PulPac’s pioneering Dry Molded Fiber technology. Design studio Office of Possibilities (OP) is engaged in the collaboration to turn innovative ideas into cutting-edge design and perfect the customer experience.
Dry Molded Fiber, an innovative manufacturing technology for sustainable packaging production, uses renewable fibres sourced from responsibly managed forests. The technology is resource-efficient and cost-competitive and significantly reduces environmental impact compared to both plastic and other fibre-based alternatives.
Johan Bülow, Founder and Creative Director at LAKRIDS BY BÜLOW, expressed enthusiasm about the collaboration, stating, “At LAKRIDS BY BÜLOW we have a history of challenging the conventional and never accepting status quo – and sustainability is at the core of everything we do. Exploring innovative technologies for responsibly produced packaging aligns well with our values and sustainability commitment.”
Consumers increasingly prioritize sustainability in their purchasing decisions. With the collaboration, PulPac and LAKRIDS BY BÜLOW aim to inspire this positive change and demonstrate the viability of eco-friendly packaging solutions in the premium confectionery industry, with high demands for design.
“We are thrilled to now drive sustainable-packaging innovation in the high-end segment together with LAKRIDS BY BÜLOW,” said Sanna Fager, Chief Commercial Officer at PulPac. “By combining PulPac’s expertise in Dry Molded Fiber technology with OP’s design capabilities and LAKRIDS BY BÜLOW’s passion for excellence, we hope to see concrete results of the collaboration in the near future.”
About PulPac
PulPac is the home of Dry Molded Fiber – a pioneer in packaging solutions, pushing the boundaries of what’s possible to do with cellulosic fibres. PulPac’s ambition is to replace single-use plastics by making its cutting-edge fibre-forming technology available to the world. By bringing together all parts of the packaging industry in an ecosystem of changemakers, PulPac builds on existing businesses and infrastructure – enabling fast scaling of responsibly produced packaging in which sustainability is not just a choice, but a fundamental principle. Learn more at www.pulpac.com.
About LAKRIDS BY BÜLOW
LAKRIDS BY BÜLOW is a Danish premium confectionery brand, founded in 2007 with a clear mission: to make the world love liquorice. Through terrific flavour combinations rooted in craftsmanship, LAKRIDS BY BÜLOW has, in a short time, become one of the Danes’ favourite brands. Today, it has its own stores in Denmark, Sweden, Norway, Finland, the United Kingdom, the United Arab Emirates and Germany, with the products sold through almost 1,900 retailers in 35 countries. LAKRIDS BY BÜLOW, the first confectionery company globally to adopt 100 per cent recycled plastic jars in 2019, recently earned B Corp certification, reinforcing its commitment to high social and environmental standards. Learn more at www.lakridsbybulow.com.
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