Canadian Packaging

PulPac and PA Consulting to bring Dry Molded Fiber solutions to life for global brands

By PulPac AB   


PulPac’s revolutionary fibre-forming technology, Dry Molded Fiber, presents a competitive packaging alternative for brands seeking to fulfill their plastic pledges. 

PulPac, the Swedish R&D and IP company behind Dry Molded Fiber and PA Consulting (PA), the consultancy that’s bringing ingenuity to life, have signed a collaboration agreement where PA is their key strategic partner to brands. PA will advise any brand looking to transform their product and packaging using PulPac’s Dry Molded Fiber technology — offering expert advice to meet their bespoke, plastic-free, packaging and product needs.

The collaboration builds on PA’s role as a global development and scale-up partner for PulPac’s revolutionary Dry Molded Fiber technology — a patented sustainable product and packaging solution that uses renewable cellulose fibre and almost no water in the manufacturing process. It outlines PA’s ability to support the commercialization of PulPac’s unique solution, providing the world’s largest consumer and packaged goods (CPG) brands with a sustainable replacement to plastic that can be adapted to meet complex product and packaging requirements.

Under the agreement, PA will focus on brand activation — working with brands to develop new applications for Dry Molded Fiber, such as primary and secondary packaging, and replacing plastic in product formulations.


Commenting on this, Sanna Fager, Chief Commercial Officer at PulPac said:“Global brands need to act on the plastic pledges made — and our technology offers a functional, scalable and affordable solution. The partnership with PA allows us to accelerate our offering to brands and support them on their journey to reduce single-use plastics and bring sustainable products to market. We are excited about the collaboration and being a force for sustainable change in the packaging industry.

Tony Perrotta, Pulpac Partnership Lead at PA Consulting said:“Supporting brands sits at the heart of this collaboration agreement. PA and PulPac will work together with brands to implement PulPac’s sustainable Dry Molded Fiber technology without compromising on quality, cost, or consumer experience. As companies increasingly seek innovative ways to de-carbonise, this technology is an excellent solution, leaving an 80-90 per cent lower CO2 footprint at the same or lower cost as plastic. Every CPG brand has unique and complex requirements. PA deeply understands this and will draw upon our technical expertise, innovative processes and design capability to ensure that together we meet those needs. We are excited to announce this collaboration agreement and further our joint sustainability mission.”

About PulPacPulPac provides the packaging industry with a groundbreaking manufacturing technology for low-cost, high-performance fibre-based packaging and single-use products. By pioneering the technology of cellulose molding PulPac enables their customers to replace single-use plastics with a sustainable and cost competitive alternative globally. For additional information about PulPac, please visit or follow us on social media.

About PAWe believe in the power of ingenuity to build a positive human future. As strategies, technologies and innovation collide, we create opportunity from complexity. Our diverse teams of experts combine innovative thinking and breakthrough use of technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results. An innovation and transformation consultancy, we are over 4,000 specialists in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. Our people are strategists, innovators, designers, consultants, digital experts, scientists, engineers and technologists. We operate globally from offices across the U.K., the U.S., Netherlands and Nordics. Discover more at and connect with PA on LinkedIn and Twitter

Dry Molded FiberDry Molded Fiber, invented and patented by PulPac, is a manufacturing technology designed for the circular economy – using renewable pulp and cellulose resources to produce low cost, high performance, fibre-based packaging, and single-use products. Dry Molded Fiber gives up to 80 per cent lower CO2 footprint at similar cost as plastic. It is up to ten times as efficient as conventional fibre molding invented over 100 years ago. The dry process also saves massive amounts of valuable water resources. In addition, energy savings are significant — as the molded products need no drying.


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Category Captains 2023