Canadian Packaging

Pigeon Brands celebrates new nest in the heart of Toronto

By Canadian Packaging staff   

General Corby Spirit and Wine Hershey’s Ikea Irving Kraft Pigeon Brands Inc. Product branding Tim Hortons VUSE

Tenured branding agency hosts epic launch party for media, clients and VIPs.

TORONTO—On December 1, 2016, Pigeon Brands Inc. officially introduced its beautiful new Toronto headquarters to the business and branding community in the only way they know how – with an epic, awe-inspiring event that gave guests an unforgettable experience.

Hosted by business writer and journalist Shane Schick, attendees had a chance to learn more about Pigeon and their clients while taking in the 1930s, jazz-inspired atmosphere, complete with a classic Rolls Royce at the front door.

“The event gave us a chance to not only invite our clients and VIPs in to see our new office space, it also allowed us to showcase our work while saying thank you to our valued clients,” says company founder and chief executive officer Thomas Pigeon.

See image above of Thomas Pigeon and friends celebrating the opening.


“Pigeon is fiercely independent and we’ve been building brands for nearly 40 years – you don’t get to succeed with top-tier clients over that span of time without providing excellent work and maintaining genuine relationships with those who matter most – your clients and your teams,” continues Thomas Pigeon.

“Pigeon is an agency that has stood the test of time and whose management is leading the pack with innovation and design,” notes Schick. “Based on their previous and ongoing successes, they are one of the best agencies in North America.”

Guests entered the office-turned-speakeasy to see a variety of activations that payed homage to their clients (including Tim Horton’s, Kraft, VUSE, IKEA, Corby Spirit and Wine, Hershey’s and Irving), some of whom have been with Pigeon for more than 25 years. Displays of their creative work adorned the walls and screens, offering viewers insight into the quality and breadth of work that Pigeon’s teams offer.

The Toronto office, located at 179 John Street, 2nd floor, now houses teams that were once in offices in both Oakville and Liberty Village. Pigeon also has a location in Montreal, and is expanding into the U.S., with offices slated to open in New York City in 2017.

“Thanks to our hard working and exceptionally talented team, we work with some of the best brands in the business. We’re poised for growth for 2017 and beyond,” says Pigeon managing director Vince Antonacci.

About Pigeon Brands
Pigeon Brands is ranked among the top independent brand design and communication agencies in North America with core competencies in strategy, planning, packaging, in-store, POS/POP, OOH, digital, activation and brand amplification. More information available at

Photograph courtesy of Pigeon Brands Inc.


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