Canadian Packaging

Elyse Boulet becomes President of Pigeon Brands Inc.

By Pigeon Brands   


TORONTO, Monday August 10, 2020. Thomas Pigeon, Founder and CEO of Pigeon Brands Inc. today announced the appointment of Elyse Boulet to the position of President, director and shareholder within the firm. “It is an honour and a privilege to welcome Elyse as a partner within the firm and to acknowledge her leadership role and importance within the Pigeon family” commented Thomas Pigeon. “In her little over three years with Pigeon, Elyse has made a marked and significant contribution to the growth of the firm both in terms of client engagement, team building and in growing and diversifying our service offering. She oversees a team of fearless brand design and communication specialists in Toronto, Montreal and Mexico City. Elyse is an acclaimed leader and influencer in the advertising and brand communications world and will play a pivotal role in the Canadian and international growth of Pigeon.”

“I found at Pigeon a place where all of the experience I have accumulated through the years really resonates. That, teamed up with a fun and skilled pool of talent, fabulous mentorship and, a freedom to implement a vision based on reinvention, making sure not only that we are constantly relevant to our clients but that we are relentlessly creating ideas that travel that can solve challenges and generate ROI” says Boulet.

Elyse holds a Bachelor’s degree in Marketing and International Management from HEC, an ICSC Professional Development Certificate from Michigan State University and a Leadership and Management Certificate from the Leadership Institute affiliated to Concordia University. She is an out of the box thinker with an energetic and entrepreneurial spirit that is highly contagious. A forward-thinking leader, she is known for her honest and collaborative approach that creates impactful brand strategies and designs to deliver inspired results. Whether as a Marketing Director at Ivanhoé Cambridge or on the agency side, where she has proven her talent at the service of lg2, Publicis, Y&R and TAXI, she has contributed to brand strategies, design solutions and integrated campaigns in diversified fields for local, national and international brands such as Coca-Cola, L’Oreal, BRP, Nestlé, Desjardins, Hydro-Quebec, Cirque du Soleil, the Irving Group, Metro, Sandoz and Danone.

Her work has been recognized in numerous strategic, creative and interactive marketing competitions including the STRAT Awards, CREA, Boomerang, GDUSA, PAC Canadian and Global Packaging Awards, The Dieline and the CASSIES Strategy Awards. She has been part of different local and international competition juries such as STRAT and the PAC Global Leadership Awards. Under her leadership, Danone rewarded her team with the Best Supplier in North America Award. Active in her community, she has been Patron of Honour for the Evenko Foundation for emerging talents and sits on the board of the CEAD that provides support for playwriting development.


“As we begin to evolve out of a Covid world, fundamental change in how brands live and how they communicate will be the new norm. For 44 years Pigeon has been at the forefront of evolving Canada’s leading consumer packaged goods brands through the belief that all brands have a core truth that must be crafted and articulated in a trusted

and creative way to build consumer confidence. Building and re-enforcing brand trust in the Post Covid world will be the new marketing battle cry. To be certain, Pigeon and its clients are stronger than ever having Elyse Boulet by my side during these unique and challenging times”, noted Pigeon.


Pigeon Brands is an International brand strategy, branding, design & integrated communications agency with offices in Toronto, Montreal and Mexico City. The company has an exceptional roster of brand clients including Danone, Grupo Bimbo, Hershey, Metro, IKEA, Nutrinor, Irving, Corby Spirit and Wine or The Green Organic Dutchman.


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