Natural-foods and supplements company Vom Achterhof successfully converts to Sonoco’s paper-based packaging with cork lids
By AD Communications Ltd.
GeneralThe company said the environmentally friendly packaging solution fits well with its brand DNA
Hockenheim, Germany – German health-food and well-being store Vom Achterhof has successfully converted the packaging for some of its product lines to sustainable solutions, manufactured by Sonoco.
The company decided to switch to Sonoco’s paper-based packaging with cork lids, highlighting that sustainability is one of the key drivers for its future.
Vom Achterhof chose Sonoco’s packaging because of its contemporary design, exceptional shelf appeal and capability to maintain the freshness of the products – all while remaining environmentally friendly. The new packaging also enables the company to offer new product sizes and prices to its customers.
Laif Pigorsch, Brand Manager at Vitafy Brands & Vom Achterhof, explains: “We recognize that our customers expect us to make sustainable choices and operate in a more environmentally friendly manner. This goes all the way across the value chain – from product to packaging.”
“Nature is a part of our brand DNA. Sonoco’s packaging enables us to keep our distinctive brand while continuing to offer sustainable product lines.”
Pigorsch says he expects the brand’s customers to notice the new packaging – and the change will most likely generate a positive response.
Commenting on Vom Achterhof’s partnership with Sonoco, Pigorsch says: “Sonoco has been excellent at driving forward our packaging optimization process. The company is reliable, efficient and an expert in the field.”
Sascha Di Nardi, Sales Manager at Sonoco: “We are delighted to partner with Vom Achterhof to offer the unique packaging that meets their sustainability needs and fits their brand ID.”
Vom Achterhof was founded in 2012 in Northern Germany. The company, which has around 200 team members, manufactures a wide variety of natural health and well-being products and supplements. Currently, the company distributes up to 1,500 packages to its customers each day.
About Sonoco
Founded in 1899, Sonoco (NYSE:SON) is a global provider of packaging products. With net sales of approximately $7.3 billion in 2022, the company has approximately 22,000 employees working in more than 300 operations around the world, serving some of the world’s best-known brands. With our corporate purpose of Better Packaging. Better Life, Sonoco is committed to creating sustainable products, and a better world, for our customers, employees and communities. The company ranked first in the packaging sector on Fortune‘s World’s Most Admired Companies for 2022, as well as being included in Barron’s 100 Most Sustainable Companies for the fourth consecutive year. For more information on the company, visit our website at www.sonoco.com.
About Achterhof
Achterhof is part of the Vitafy Brands Group founded in 2013, which is driven by enthusiastic sports and food lovers, who strive to lead you through the jungle of nutrition products and who create the perfect products for a fit and healthy lifestyle. For more information, visit: www.vitafybrands.de.
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