Canadian Packaging

Sonoco investing $20 million in packaging center for Duracell

By Canadian Packaging staff   

General Berkshire Hathaway Duracell Sonoco Sonoco Display and Packaging

New investment to better-support Duracell’s North American operations offering unique go-to-market packaging solutions: packaging materials, primary packaging, retail merchandising displays and fulfillment.

HARTSVILLE, S.C.—Sonoco, one of the largest global diversified packaging companies, announced it will invest US$20 million in the development of a new packaging center to support Duracell’s new North America battery packaging operation.

Sonoco’s Display and Packaging unit will be located in Duracell’s new leased facility in the Atlanta area, and will install and operate state-of-the-art primary packaging equipment providing all packaging materials. In addition, the company will produce retail merchandising displays which will also be packed out at the same facility.

“This unprecedented go-to-market packaging solution for Duracell is unlike any effort provided in our industry,” says Sonoco president and chief executive officer Jack Sanders. “Because Sonoco is a solutions company which offers multiple packaging products and services, we are able to meet all of Duracell’s unique packaging and retail merchandising needs.”

Full production is expected in the fourth quarter of 2018. Sales of packaging and services annualized over the five-year contract period are expected to be more than $50 million.


About Sonoco
Founded in 1899, Sonoco is a global provider of a variety of consumer packaging, industrial products, protective packaging, and displays and packaging supply chain services. With annualized net sales of approximately $5-billion, the company has 20,000 employees working in more than 300 operations in 35 countries, serving some of the world’s best known brands in some 85 nations. For more information, visit website at

About Duracell

Started in the 1920’s, the Duracell brand and company was recently acquired by Berkshire Hathaway, Inc. and has grown to be the leader in the single-use battery market in North America. Berkshire Hathaway is a US$210 billion holding company owning subsidiaries that engage in diverse business activities. Visit for more information.


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