Leading polyester film producer DuPont Teijin Films rebrands as Mylar Specialty Films
By Mylar Specialty Films
GeneralMylar Specialty Films, a leader in the production of differentiated polyester films, today unveiled its global rebranding initiative, highlighted by a change in name from DuPont Teijin Films to Mylar Specialty Films.
This change applies to all global operations and offices located in the U.S., Europe and Asia. The choice of the new company name reflects the heritage of the Mylar® brand, which was introduced as the world’s first biaxially orientated PET film in the 1950s.
“Proudly building on our 70 years of producing Mylar® polyester films, this rebranding is a salute to our history, as well as signals our continued commitment to innovation and leadership in the market,” said Steve Gendreau, CEO of Mylar Specialty Films. “Mylar Specialty Films is poised to not only meet the evolving needs of our industry, but to also anticipate them and set industry standards with our commitment to excellence and to our customers worldwide.”
The company ownership remains unchanged, being a joint venture between Celanese and Teijin, and the company will continue to market the Melinex® PET, Hongji® PET, and Kaladex® PEN range of products in addition to Mylar® PET branded films. For more information on the company, please visit www.mylar.com.
The JV operations with FSPG Hi-Tech Co., Ltd in China will also be rebranded in the near future, but will continue to operate as DuPont Hongji Films until further notice.
About Mylar Specialty Films
Mylar Specialty Films are the leading global supplier of differentiated polyester films with manufacturing plants located in China, Luxembourg, the U.S. and the U.K. Melinex® PET, Mylar® PET, Hongji® PET and Kaladex® PEN films are supplied into numerous diverse markets, including specialty packaging, electrical insulation, labels and digital print, photovoltaics, flexible electronics, and many others.
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