Freshline Foods Ltd. gets you juiced!
Canadian freshet fruits and veggies processor releases juicing kit product line.
July 14, 2015
by Canadian Packaging staff
MISSISSAUGA, ON—Freshline Foods Ltd., one of Canada’s premier processors of fresh-cut, value-added fruits and vegetables, has launched its new Juicing Kit line to offer consumers an easy and convenient way to incorporate more nutrient-rich fruits and vegetables into their routine meal planning.
The first product to be launched is the Kale Boost kit—now available on grocery store shelves in North America. The kit includes fresh-cut kale, carrot, apples, celery, beets and ginger and is packaged in a 340g (12oz) pouch—all you have to do is juice it.
“Consumers today are more focused on being healthy but also want quick and easy meal solutions that fit in with their busy lifestyle,” says Freshline Foods vice-president Noel Brigido. “Juicing has grown over the years, to the point where it has become a mainstream meal replacement for many consumers. Adding the convenience of ready-to-go solutions will further promote this into the future.
“Our Juicing Kits are packed with healthy, fresh, pre-cut and pre-washed fruits and vegetables such as beets, kale, apples and carrots which are packaged in perfect ingredient combinations to provide the consumer with a satisfying experience,” he continues. “With the Juicing Kit, busy and on-the-go consumers can create their own nutritious juices and smoothies right at home, work or school.”
The Kale Boost kit is the first of a complete family of recipes that will be available in this line, which will also include certified organic offerings.
The high graphics stand-up pouch also provides the retailer with a perfect merchandising vessel for the item. Being able to stand freely on the shelf, the high color graphics draw in the consumer while still displaying the freshness of the products in the package.
The bags are produced by the Innisfil, ON-based Tempo Plastics Limited, who have for the past 40+ years specialized in high-quality custom printed packaging.
The Juice Kit line is a continuation of Freshline Foods’ focus on delivering innovative fresh-cut products that provide consumers with more options to enjoy healthy fruits and vegetables.
For more information, visit www.freshlinefoods.com.