Canadian Packaging

Cool treats without the guilt trip

Canadian Packaging   

General Design Bo Branding & Design Co. CoolWay Farmboy FreshCo Longo’s Metro No Frills Sobey's Walmart Whole Food Market

CoolWay is now available in 15 different flavors

Counting calories can be a real killjoy for consumers seeking relief from summer heat with a trusty old helping of ice cream.

But thanks to companies like Montreal-based CoolWay, Canadians have never been as spoiled for choice as now in chilling out with a delicious low-calorie ice-cream product without the guilt trip of high caloric content of most conventional frozen dairy treats.

Although it’s only been introduced to Canadian retail market just over a year ago, the company’s flagship CoolWay brand of low-calorie, high-protein ice cream is now available in 15 different flavors, following recent launches of the new Birthday Cake, Cherry Fudge Brownie, Chocolate Chip Cookie Dough, Lemon Cake, Maple Swirl, Mocha Brownie Fudge and Strawberry Cheesecake recipes.

Retailing across Canada at Walmart, Metro, No Frills, Longo’s, Whole Food Market, Farmboy, FreshCo and select Sobeys stores, the company’s diverse offerings—packaged in colorful 500-ml pint-size tubs designed by Bo Branding & Design Co. of Montreal—range from 280 to 390 calories per 500-ml container, which is about 1,000 calories less per pint than traditional ice-cream brands.

In addition to the new flavors offered in the pint-sized tubs—manufactured by Smithville, Ont.-based Stanpac—CoolWay has also expanded its product portfolio with the introduction of 88-ml ice-cream bars.

Made with 100-percent Canadian milk sourced from a dairy in Halifax, N.S., the single-serve Cookies & Cream and Salted Caramel ice-cream bars contain only 80 calories per serving, and can be found in the freezer aisles of Quebec and Ontario-based stores operated by Walmart, Metro, No Frills, Longo’s, Whole Food Market and Farmboy.


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