Canadian Packaging

Blue Water going with the SITEFLO

By Canadian Packaging staff   

Automation General Controls/Drives Blue Water Automation Inc. industrial internet SITEFLO SITEFLO software Xiplinx Technologies Ltd.

Blue Water Automation Inc. appoints Barry Meyer as a business development representative to grow sales and distribution of the SITEFLO product in the U.S. market.

Toronto—Blue Water Automation Inc., and SITEFLO (developed by Xiplinx Technologies Ltd.), announced that Barry Meyer has joined the SITEFLO team in a unique partnership. Meyer will be expanding his existing role with Blue Water to champion business development activities for SITEFLO in the U.S. marketplace.

For 30 years Meyer has successfully focused on providing viable automation solutions to Fortune 500 companies like Starbucks,, Con Agra and JR Simplot.

Barry Meyer

Barry Meyer

“This partnership makes a lot of sense,” says Blue Water president Jaime Alboim. “The SITEFLO product is in high demand in the packaging sector and its driving value for both Blue Water and our customer base.”

Meyer’s career in industrial automation started in 1987 as an assembler and service technician at Pearson Packaging in Spokane. Over the next 10 years, Meyer moved into the sales department as a sales administrator, and in just 18 months, he accepted the position of regional sales manager and eventually international sales manager.


His next stop was to take the reins of sales and marketing manager for SWF Dyna-Pak, the premiere manufacturer of flexible packaging case packing, working with other original equipment manufacturers (OEM’s) to create integrated systems. With the move of Dyna-Pak to California, he transitioned into national accounts management providing solutions from all seven SWF business units as well as joined the acquisition team to build The SWF Companies.

In 2001, Meyer joined PMMI’s Business Intelligence Committee where he served for 12 years in providing actionable intelligence/reports to PMMI members to help them drive their business and make U.S. manufacturer’s leaders in packaging automation.

In 2004, Meyer accepted a position as the western industrial products manager at Wexxar working again with OEM partners to place Wexxar equipment into integrated lines. Meyer became a part of Pro Mach Inc.’s End of Line Solutions Group and their secondary packaging business units. Meyer returned back to Wexxar in 2009 as a business development manager and OEM program manager.

Before joining Blue Water Automation, Meyer was involved with JLS Automation as the U.S. west regional sales manager and their partner Case Packing Systems from the Netherlands as their U.S. national sales manager.

“We’re fortunate to be growing alongside Blue Water,” says SITEFLO chief executive officer Brent MacDonald. “As software starts to eat the packaging sector and we see the industrial internet really take hold, our product and their collective knowledge of this sector is a winning combination.”

Blue Water Automation
With 100 years of collective design experience in the consumer packaged goods arena, Blue Water Automation specializes in the design of fully wash down protected secondary/end of line packaging equipment. Its F16-T Fully Automatic Case Former and C16 Fully Automatic Case Sealer are the first of a new generation of packaging equipment and represent one of the most significant advancements in case erecting and sealing technology in over 30 years. Blue Water also distributes some of the most innovative consumer packaged goods solutions to their customer base through globally focused agents and distributors. For company information, visit

Xiplinx Technologies Ltd.
Xiplinx Technologies Ltd. developed SITEFLO, a discrete, semi-automated, mobile software solution  to help performance specialists in the packaging sector identify and implement improvement projects, monitor machine performance and enable technical employees, and improve response times to critical events that create downtime, rework, and other issues. SITEFLO enabled performance specialists get critical intelligence on factory processes and issues, on a real-time, customizable dashboard. For more information, visit


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