Canadian Packaging

Single-use packaging reduction: MissFresh launches reusable boxes

Montreal-based MissFresh is investing all its efforts in initiatives that answer customer expectations.

June 3, 2019
Canadian Packaging

MissFresh is proud to be the first meal-kit company in Canada to offer a delivery option in reusable boxes to its customers, a method with a lower ecological footprint. This initiative allows to deliver the delicious ready-to-cook meals adopted by hundreds of thousands of customers in Quebec while greatly reducing single-use packaging. Montreal-based MissFresh is investing all its efforts in initiatives that answer customer expectations.

MissFresh currently offers its customers, among its available delivery options, a pickup option in reusable boxes at 130 Metro grocery stores in Quebec. In the coming months, this option will be
expanded and offered throughout the province, in Metro stores in Ontario and in the network of pharmacies affiliated with Jean Coutu. A reusable carrying bag will also be offered to customers
on their first order delivered in a reusable box to carry their orders back home.

“This is one of MissFresh’ initiatives to meet customers’ expectations and reduce the impact of its packaging,” said Marie-Eve Prevost, founder and CEO of the company. “Access to the entire
Metro grocery store distribution network has greatly facilitated how we expand this new way of doing business. We’re now very keen to start offering the option for home deliveries. We’re always on the lookout for best practices and packaging materials that ensure the safety and freshness of the high-quality products we use in MissFresh meal kits. As an example, we offer a paperless option for recipe cards and have reduced the number of small containers we use by starting to combine spices and sauces. We also plant a tree for every new MissFresh customer in partnership with a reforestation firm. It’s all part of a continuous improvement process to optimize the customer experience and meet their needs. MissFresh even invites its customers to contribute by sending their ideas and suggestions to,” Prevost said.

Category Captains 2019