TC Transcontinental Packaging launches new flexible packaging for supermarket perimeter
By Canadian Packaging staffDesign & Innovation Food Safety General Oven N Done Fresh Meals Made Easy packaging Robbie TC Transcontinental Packaging Transcontinental Inc.
New Oven N Done, Fresh Meals Made Easy packaging solution offers supermarkets the opportunity to package fresh seafood or poultry meals with vegetables at the supermarket for easy-use by consumer.
TC Transcontinental Packaging has introduced Oven N Done, Fresh Meals Made Easy, a new innovative packaging solution for the supermarket perimeter.
Developed and created by the teams at Robbie in Lenexa, Kansas, this new solution offers supermarkets the opportunity to package fresh seafood or poultry meals with vegetables using their own stores’ chef inspired recipes, spices and seasonings.
The bag, offered in black or a brown kraft design, can go directly in the oven or the microwave.
Customers who are looking to enjoy healthy, fast and fresh meals made easy can choose one of the prepackaged meals or customize their own version. Oven N Done, Fresh Meals Made Easy, was released in August of 2017 to supermarkets and retailers across North America.
“This new packaging is strategic for TC Transcontinental Packaging as it allows us to penetrate the Seafood department at the retailer, while expanding our existing footprint in the Deli,” says TC Transcontinental Packaging senior director of marketing Rebecca Casey. “The new bag was also developed with retailers in mind, blending science, technology and art together to create the perfect flexible packaging and meet their evolving needs. Oven N Done, Fresh Meals Made Easy gives the supermarkets an alternative to increase their perishable sales by offering their customers convenient prepacked meals that are fresh and healthy.”
Research shows consumers are demanding a wide range of conveniently packaged food products that result in quick meals without sacrificing quality. According to TC Transcontinental, consumers want to buy, store, prep and serve with the minimum amount of time and effort that it takes to effectively get the job done.
This leaves the seafood counter and deli with a unique opportunity to offer fresh prepackaged seafood, poultry or veggies combined to create healthy and delicious meal solutions.
Oven N Done helps position retailers as a destination for fresh meals especially at the seafood counter, where they might not have had the right product offering to provide a fresh – not frozen – meal solution that is convenient and hassle free.
The Deli, Produce, and now Seafood departments can now offer customers convenient meal solutions by leveraging TC Transcontinental Packaging’s innovative bags and pouches.
The division also offers a total program solution complete with point-of-purchase (POP) signage that delivers step by step instructions to the consumer.
About TC Transcontinental Packaging
TC Transcontinental Packaging, which has close to 900 employees in the U.S. and Canada, ranks among the 25 leading flexible packaging suppliers in North America. Its platform includes one premedia studio and five production plants specializing, among others, in the flexographic printing and lamination of plastic films as well as the manufacturing of bags and pouches. The division offers an array of innovative solutions to a variety of industries, including the dairy, coffee, snack foods, confectionery, fresh and frozen food, cigar, pet food markets, non-food applications, and supermarket fresh perimeter.
TC Transcontinental Packaging is a division of Transcontinental Inc. which has more than 7,000 employees in Canada and the U.S., and revenues of C$2 billion in 2016.
For company information, visit www.tc.tc/packaging.