Canadian Packaging

Pantone unveils its 2017 color of the year: PANTONE 15-0343 Greenery

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings, says Pantone.


December 13, 2016
by Canadian Packaging staff

CARLSTADT, N.J.—Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE 15-0343 Greenery as the PANTONE Color of the Year selection for 2017; a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a deep breath, oxygenate and reinvigorate.

“While Serenity and Rose Quartz, the PANTONE Color of the Year 2016, expressed the need for harmony in a chaotic world,” says Pantone Color Institute executive director Leatrice Eiseman. “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

According to Pantone, the more submerged people are in their own modern realities, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.

PANTONE 15-0343 Greenery, a life-affirming shade, is also emblematic of the pursuit of personal passions and vitality.

“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” said Eiseman. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”

Click HERE to visit the Pantone website to see how Greenery matches with other colors.

In this spirit of reconnection, exploration and belonging, Pantone has partnered with Airbnb – a community marketplace that provides access to unique accommodations and experiences around the globe – to bring Greenery to life through an experience in early 2017. The collaboration, a first of its kind, was inspired by Pantone’s vision for Greenery and Airbnb’s community that connects travelers to “magical” experiences.

PANTONE Color of the Year

The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles and socio-economic conditions. Influences may also stem from new technologies, materials, textures and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 17 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings and industrial design, as well as product packaging and graphic design. Past selections for Color of the Year include:

  • PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016);
  • PANTONE 18-1438 Marsala (2015);
  • PANTONE 18-3224 Radiant Orchid (2014);
  • PANTONE 17-5641 Emerald (2013);
  • PANTONE 17-1463 Tangerine Tango (2012);
  • PANTONE 18-2120 Honeysuckle (2011);
  • PANTONE 15-5519 Turquoise (2010);
  • PANTONE 14-0848 Mimosa (2009);
  • PANTONE 18-3943 Blue Iris (2008);
  • PANTONE 19-1557 Chili Pepper (2007);
  • PANTONE 13-1106 Sand Dollar (2006);
  • PANTONE 15-5217 Blue Turquoise (2005);
  • PANTONE 17-1456 Tigerlily (2004);
  • PANTONE 14-4811 Aqua Sky (2003);
  • PANTONE 19-1664 True Red (2002);
  • PANTONE 17-2031 Fuchsia Rose (2001);
  • PANTONE 15-4020 Cerulean (2000)

The color selected as our Pantone Color of the Year 2017 was taken from the PANTONE Fashion, Home + Interiors Color System, the most widely used and recognized color standards system for fashion, textile, home and interior design.
For more information on the PANTONE Color of the Year for 2017, visit www.pantone.com/color-of-the-year-2017

About Pantone and the Pantone Color Institute
Pantone LLC, a wholly-owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com/plus.

About X-Rite
X-Rite, Incorporated, is a global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, visit www.xrite.com.






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