Canadian Packaging

Organic rum – doing the Wave

Hawaii Sea Spirits to release new organic Deep Island Hawaiian Rum.

August 27, 2014   by Canadian Packaging Staff

Maui, Hawai‘i—For all you rum aficionados looking to surf the wave of taste, get ready to ride with the new ultra premium Deep Island Hawaiian Rum – Wave.

Deep Island Hawaiian Rum – Wave  is produced on Hawaii by Hawaii Sea Spirits LLC—the makers of Ocean Organic Vodka—on its Hawaii Sea Spirits Organic Farm and Distillery in Kula, Maui, Hawai‘i.

The Wave rum will be available for purchase and sampling at The Farm starting September 1, 2014 and will be available for distribution throughout Hawai‘i starting October 1, 2014.

Deep Island Hawaiian Rum delivers a true rum experience complete with all of the flavor and character that is germane to fresh pressed cane juice.  The authentic clear Maui rum is a little sweet with hints of tropical florals and rich dark molasses.

“Deep Island Hawaiian Rum was inspired by our appreciation for sugar cane as a truly remarkable ingredient in creating distilled spirits,” says Hawaii Sea Spirits master distiller, Bill Scott.  “It’s not only our goal but our passion to produce the cleanest, most mixable, luxurious spirits that showcase the unique qualities of the organic sugar cane and deep ocean mineral water blend.”

Company chief executive officer Shay Smith states: “Named for its cultural relevance as much as its physical description of Hawai‘i, Deep Island Hawaiian Rum embodies the very spirit of our tropical islands.

“Not only are the Hawaiian Islands the deepest in the world, but also our way of life is deeply rooted in horticultural nurturing. This particular clear rum is dubbed WAVE to further depict our respect for the energy in water that brings life to our islands.

“Within all spirits, rum is the third largest category globally and is one of the top cocktail calls around the world.  It also has nearly 25% market share of all spirits in Hawai‘i.  Given our ability to craft such a distinct and unique taste profile, we are confident that consumers and the trade will be excited about this new product,” adds Shay.

Hawaii Sea Spirits plans a limited release for introduction in Hawai‘i this year and a full release in the U.S. mainland markets beginning 2015.

Hawaii Sea Spirits Organic Farm and Distillery in Kula, Maui highlights the company’s commitment to socially and environmentally conscious business practices, utilizing solar panels to power 100% of the operations and sustainably farming and harvesting organic sugar cane. Tours run seven days a week and educate guests on the importance of organic farming for the conservation of land and ocean, sustainable manufacturing, and the production of quality spirits.

Click HERE to read about the Organic Ocean Vodka drink.

For company information, visit www.oceanvodka.com.


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