Individual packaging design helps TricorBraun win.
August 28, 2014
by Canadian Packaging Staff
If you’ve never heard the term “botanical individuality” before, you will now.
Utilizing botanical individuality as the branding strategy for Australian Gold’s new tanning products, and TricorBraun helped the company reach its objective by designing bottles that differ from one another in their appearance.
For this innovation, TricorBraun won in the Health and Beauty category of the American Package Design Competition.
The bottles are embellished with a wood grain design, and since natural wood grains are different, to address the branding objective TricorBraun chose to use hydrographic printing so the wood grain images would vary from bottle to bottle.
Michael Brown, TricorBraun sales consultant for Australian Gold says “The printing process is realistic and the botanical individuality among each of the bottles makes their down-to-earth presentation on a salon shelf striking.”
Australian Gold’s new products, Green With Envy and Sweet Escape, are professional indoor tanning products that are sold exclusively in salons.
Custom molds were created for the Australian Gold project. The two-piece, 8.5-ounce bottles are ergonomically designed to fit into the user’s hand. The lower portion of the container is extrusion blowmolded HDPE (high-density polyethylene) and features a shrink sleeve label. The upper part of the bottle showcases the wood grain decoration and is manufactured with injection molded polypropylene.
The bottles use reverse-taper dispensing closures that are manufactured with injection molded polypropylene (PP). They also are finished with the wood grain image.
TricorBraun’s primary focus is on designing, sourcing and supplying bottles, jars and other rigid packaging components for personal care; cosmetics; health care; food and beverage; as well as industrial and household chemicals. It has more than 40 offices globally and has one of the largest inventories of rigid packaging components worldwide.
The American Package Design Competition is sponsored by Graphic Design USA, a news magazine published for the graphic arts industry that embraces all aspects of design. The American Package Design Competition is part of a national contest that embraces all aspects of design and includes advertising agencies, design firms, publishers and digital marketing companies. More than 9,000 entries are received from the entire graphic arts industry.
For information on TricorBraun, visit www.TricorBraun.com.