Coveris launches new on-the-go box
New innovative Grab Box from Coveris for grocery giant’ Tesco’s food to go format.
February 1, 2017
by Canadian Packaging staff
Lincolnshire, UK—Leading packaging solutions provider Coveris has developed an innovative new packaging concept for the food to go sector—the board and film hybrid Grab Box—to provide a unique packaging experience through its visual appeal and functional composition.
An evolution of the traditional grab bag format, Grab Box is a hybrid solution targeting premium and top tier product ranges.
Made from sustainably-sourced lined board to produce a more rigid structure, Grab Box delivers improved food protection with a luxurious shelf presence. Grab Box is lined using high clarity, low gauge polypropylene (PP) plastic film incorporating superior quality anti-fog properties and features three windows for enhanced product visibility.
The Grab Box format provides an extensive printable area on kraft or plain board and can be printed on one or both sides with a combined total of nine colors, allowing additional communication or branding to appear on the inside of the box. The authentic, artisan look of the packaging associated with freshness and quality and opportunity to produce a tactile finish for further premiumization lends Grab Box to top-tier food to go products.
Grab Box is supplied as a flat, pop-up box which is quick to erect and simple to hand-fill before being heat sealed, resulting in faster processing speeds. The heat sealed top flange provides greater pack integrity, and is perforated to enable easy-opening for consumers.
The Grab Box concept was launched by major retailer Tesco in December of 2016 on its ‘Finest’ range of festive sandwiches.
Additional ‘Finest’ food to go lines switched to Grab Box in January 2017, with the roll out of new packaging for the range due soon in collaboration with food manufacturers Bakkavor, Bradgate Bakery and Solway Foods.
Tesco packaging technical manager Dr. Mark Caul comments: “Tesco is delighted to have worked alongside Coveris and our sandwich suppliers, Samworth Brothers, 2 Sisters Food Group and Bakkavor, to bring to market our Finest Grab Box. Creating something new in this competitive market is always a challenge and as well as being an efficient pack for our suppliers to use on fast moving lines, we have ensured the board comes from sustainable forests and we protect the delicate sandwich with a minimum amount of packaging – so reducing food waste in the supply chain.”
Coveris packaging development manager Adam Lunn explains: “The development of Grab Box marks an evolution in the packaging of premiumized ranges in the food to go sector. Retailers and manufacturers have asked Coveris to use lined board technology to create innovative packaging for top tier lines. Grab Box delivers this with fantastic on-shelf presentation and opportunities for brands and retailers to differentiate their products, combined with efficient processing.”
Coveris will showcase its Grab Box at U.K.’s leading food and drinking packaging event Pro2Pac from March 20-22, 2017 at ExCeL London. Visitors can find Coveris on stand N950 for the latest developments and innovations in flexible food and drink packaging for food to go, convenience, produce, meat, dairy and beverage sectors. Coveris will also be unveiling new off-the-shelf foodservice ranges in 2017 targeting the growing food to go sector.
Coveris recently announced a £3-million (CDN $4.96-million) investment plan for its cartonboard division based over three sites in Cambridgeshire, UK. The division is set to benefit from increased capacity, enhanced capabilities and improved operational reliability following investment in new machinery and site modernization.
As a leading international manufacturing company, Coveris is dedicated to providing solutions that enhance the safety, quality and convenience of products we use every day. In partnership with the most respected brands in the world, Coveris develops vital products that protect everything from the food we eat, to medical supplies, to the touch screen device in our pockets, contributing to the lives of millions every day. Coveris is an affiliated portfolio company of Sun Capital Partners, Inc. For company information, visit www.coverisrigid.com.