Come and join the band!
The banding of food products not only helps hold the products securely together, but it aids in showing product freshness at the point-of-sale.
May 23, 2014
by Canadian Packaging Staff
Banding technology is becoming increasingly widespread in the food sector. The band can be printed in high quality with up to eight colors, and is a simple way to lend the product a characteristic identity. In this way one can make marketing measures prominently visible at the point of sale, and it is easy to adhere to the design specifications.
Today many user companies work with pre-printed bands which only bear image messages. The currently valid, important marketing information is added online to the pre-printed form during the packaging process.
The internationally operating Swiss company, ATS-Tanner Group, is one of the leading system providers of end-of-line packaging machine solutions and one of its core competencies is banding technology, which simplifies the logistics for the user, opens up marketing possibilities, and increases productivity.
For this ATS uses banding machines with integrated thermal transfer printers which makes it easy for customers to declare additives, contents, nutritional value tables, weight, sell-by date and other variable details just-in-time, thereby achieving enormous flexibility in scheduling.
If desired, the rear side of the band can then be effectively used as advertising area, with ATS noting how one customer utilized the space for recipe purposes.
For ATs, many of its customers in the food sector have used the technology to band a wide range of products, including: pineapples, bread and bakery items, meat products, cheese, leek, sushi, sausages, any desired products in plastic cases, rösti, fondue, tortellini and other products in flat bags.
The ideal technology for heat-sensitive food products
The ATS ultrasonic cold-welding of the band, which is unique in the world of banding, is gentle on the packaged goods and produces no heat during the packaging process.
The bands are available in paper, polypropylene, polyethylene or bioplastic, so that the maximum flexibility is also ensured with regard to choice of materials and has resistance to tearing.
What is more, in the ATS equipment the tear-resistance is fully adjustable, which is a decisive plus-point when it comes to such varied items as spring onions or sausages.
The range of applications of ATS extends from the single-unit banding machine to the integration of digitally controlled, fully automatic machines in the production lines of the customer.
In Canada, for more information contact ATS-Tanner Banding Systems Inc. at www.ats-tanner.ca.