Canadian Packaging

KFC's Double Down back for sequel

It's baaaa-ack! KFC's Double Down ready to take on all comers with its bun-less super sandwich.


June 10, 2013
by Canadian Packaging Staff

KFC Canada says movie fans can ‘Eat Like a Hero’ when its Zinger Double Down returns on June 10, 2013.

Gone, but nor forgotten, KFC Canada is providing a sequel – the return of the spicy Zinger Double Down sandwich to Canadian fans starting June 10, 2013.

Playing on the super-hero genre of blockbuster movies, KFC teasingly calls its Double Down the bun-less wonder (Batman fans, take note), adding that it will be available in all KFC restaurants across Canada between June 10 – July 14, 2013.

Not seen in these parts since March 2012, fans of the sandwich are chomping at the bit.

“Canadian KFC fans have been awaiting this meaty sequel for quite some time,” says KFC chief marketing officer David Vivenes. “June and July are all about blockbusters and good times with friends, so it’s the perfect season to bring Zinger Double Down back.

“We hinted that it might be Double Down time on our Facebook page and our fans started celebrating almost instantly, so the time is definitely right to return the legend to its rightful place at KFC restaurants,” he states.

The KFC Canada Zinger Double Down features two premium seasoned chicken breasts, marinated to perfection in KFC’s signature hot and spicy seasoning.

Double-breaded by hand for extra crunch, the KFC Zinger Double Down is topped with spicy mayonnaise sauce, processed Pepper Jack cheese and two pieces of crispy bacon.

Despite the past limited engagement of the Double Down, it is KFC Canada’s best-selling new menu item of all time.

And, should you be worried, Vivenes opts that despite its mythical status, the Double Down actually has less fat and calories than many deluxe burgers and subs.

KFC is Canada’s largest quick service chicken chain with more than 650 KFC restaurants across Canada. For more information, visit www.KFC.ca.