Ultra-premium bottled water company, redleaf Water, has, as of February 1, 2011, begun distribution of the industry’s first biodegradable and recyclable water bottle.
March 3, 2011
by Canadian Packaging Staff
(Chilliwack, BC) Ultra-premium bottled water company, redleaf Water, has, as of February 1, 2011, begun distribution of the industry’s first biodegradable and recyclable water bottle.
Produced by Arizona-based environmental solution provider ENSO Plastics, LLC, redleaf’s BIO BOTTLE will biodegrade naturally in aerobic and anaerobic (landfill) conditions and are #1 PET (polyethylene teraphthalate), allowing the bottles to be recycled without requiring any special handling.
Today nearly all water bottles are #1 PET, meaning they can be recycled. Some competitors have recently introduced plant-based plastic bottles. Plant-based plastic bottles can be recycled, but do not biodegrade and do nothing to reduce the quantity of bottles that end up in landfills or the environment. The BIO BOTTLE represents a significant step forward as they can biodegrade naturally or be recycled.
“redleaf’s BIO BOTTLES are a step in the right direction to further reduce the impact empty water bottles have on the environment,” says redleaf chief operating officer Dave Hillis.
He continues: “When we started the company, we made a commitment to aggressively seek alternatives to reduce our impact on the environment, while still providing customers with superior drinking water. We still have work to do, but redleaf’s BIO BOTTLES represent an important step forward in our ongoing mission to provide premium Canadian water in guilt-free bottles.”
ENSO pioneered the bottles from its research facility in Arizona. The company has worked for three years to perfect a bottle that is both #1 PET recyclable and biodegradable. While the process is classified, the results have been validated by Northeast Laboratories, a testing facility certified by the U.S. FDA (Food & Drug Administration) , U.S. EPA (Environmental Protection Agency) and U.S. the Department of Defense and ISO (International Organization for Standardization).
“Our bottle is designed to be placed into the existing recycle streams, but if placed into a landfill or other natural environments, depending on the natures microbial activity, these bottles will disappear within one to 15 years, as opposed to 500 for normal #1 PET bottles,” states Danny Clark, founder and president of ENSO. “Simply put these bottles disappear the same way other organic materials do.”
Complementing the release of BIO BOTTLES, redleaf will also launch the ‘Disappearing Project‘ in Spring 2011. The project is designed to highlight how BIO BOTTLES disappear in various environmental conditions.
All redleaf bottled water is derived from an artesian aquifer in Chilliwack, B.C., and is made even better through a proprietary purification and bottling process. According to redleaf, the water’s high oxygen content and high pH of 8.3 have been known to have several health benefits for the drinker, including increased alertness, hydration and stamina – all of which are crucial to athletes and sports fans alike.
redleaf Waters is currently available in locations throughout the Mountain West region of the U.S., including more than 100 Albertsons LLC stores.
For more information, please visit redleafwater.com.
ENSO Bottles, LLC, of Phoenix, Arizona is an environmental company dedicated to creating ‘Bottles for a Healthier Earth’. Its bottles are designed to recycle and biodegrade in landfill environments. For more information, visit www.ensobottles.com or call 1-866-936-3676.