Canadian Packaging

Clothes Designer Creates New Evian Look


October 8, 2010
by Canadian Packaging Staff

Turning water into a real full-out beverage experience is becoming something of a true art form for the evian Natural Spring Water brand, which has just launched its fourth annual limited edition designer bottle created by the world-renowned fashion icon Issey Miyake, known for his innovative and minimalist style.

Retailing at select Canadian restaurants and retailers right up through the holiday season, the shapely 750-ml glass bottle is decorated with an imaginary, shimmering flower, a symbol of youth, and the  signature evian message, “Live young.”

According to Miyake, the inspiration for the bottle sprung from his highly-acclaimed Pleats Please designer clothing line, which emphasizes a modern and functional design that has garnered a big following across the global fashion world for both the flexibility of movement and the ease of care and production of the garments.

“The evian brand encourages everyone to live life by seeking memorable experiences, trying new things, and seizing every moment,” says Jerome Goure, vice-president of marketing for Danone Waters of America, Inc., brand-owner of the famed upscale spring water sourced from the northern French Alps, where it is filtered naturally through layers of glacial sand for at least 15 years.

“Glowing with both optimism and freshness, the Issey Miyake bottle design is a perfect pairing with the brand,” Goure states. “This simple yet vibrant creation uniquely decorates our all-natural and perfectly pure evian water.

“We are thrilled to add it to our collection.”

With this fourth release Miyake, joins a highly celebrated line-up of international designers who have worked on the limited-edition bottle since 2008, including Christian Lacroix, Jean Paul Gaultier and Paul Smith.