’Tis The Caeson!
Walter Craft Caesar Launches Their New Limited-Edition Holiday Caesar Mix, Unveils Partnership With Fashion Santa And Announces Philanthropic Initiative With Big Brothers Big Sisters Of Canada
November 20, 2019
Walter Craft Caesar, Canada’s first premium and all-natural craft Caesar company, today announced the launch of their inaugural, limited-edition Holiday Caesar Mix [$6.99-$7.99] and it’s set to be the most fashionable drink of the season!
Canadians drink more Caesars during the holiday season than any other time of the year and to help celebrate, Walter Craft Caesar created a luxurious holiday-specific mix. Made in Canada, the Holiday Caesar Mix features lobster stock (in place of clam juice) and is paired with fragrant sage and tarragon for a unique, caesonal Caesar. The mix is pre-seasoned with hot sauce and Worcestershire sauce – simply add your favourite spirit, a squeeze of fresh citrus and enjoy.
Walter Craft Caesar partnered with Paul Mason – the Toronto model who went viral as “Fashion Santa” in 2015 – to create a fun, fashion-forward campaign to launch the new Holiday Caesar Mix.
“I’m ecstatic to be teaming up with Walter Craft Caesar! It’s a natural fit as I’m a real Caesar fan and my holidays typically involve a Walter Caesar or two,” said Paul Mason (Fashion Santa®). “This year, I encourage all you holiday-lovers to fashion yourself a Caesar!” he adds.
“We’re thrilled to introduce our first, limited-edition mix to our existing line-up,” said Zack Silverman, Co-Founder and CEO of Walter Craft Caesar. “Of course, nothing says ‘premium holidays’ like Fashion Santa, so we are really excited to have Paul as part of the Walter team for 2019 – it’s been a lot of fun.”
With a desire to give back as a company, Walter Craft Caesar has partnered with. For every bottle of Holiday Caesar Mix sold, Walter Craft Caesar will donate $1 CAD to the organization. The new mix is available for a limited time only, between November 15, 2019 and January 2, 2020. It can be found at retailers across Canada including Metro, Sobeys, Loblaws, Fortinos, Federated Coop and Farm Boy locations and many more, while supplies last.
“We could not be happier to partner with a charity so close to our hearts,” notes Aaron Harowitz, Co-Founder of Walter Craft Caesar. “We believe in the power of mentorship and are thrilled to be working with Big Brothers Big Sisters in support of the excellent work they do providing mentoring for children and youth across Canada.”