Clemson University located in South Carolina, recently dedicated its Harris A. Smith Building as home to the Sonoco Institute of Packaging Design and Graphics, where students and researchers will study how packaging is designed and manufactured but also how products will be perceived, marketed and consumed in the future.
It is the only university program in the country that will bring together packaging science, graphic communication, the materials, environmental science, manufacturing, marketing and psychology disciplines to study packaging methods.
The institute initially will focus on four areas:
• Designing environmentally sustainable packages;
• Developing electronic films that can be printed on packages to create displays, track shipments or apply environmental or biological sensors;
• Testing the impact of package design on consumer attention, buying patterns, use and disposal in its consumer experience lab; and
• Integrating the multiple steps in package design and construction into a single workflow.
The 28,000-square-foot building is named for Harris A. Smith of Atlanta, former chairman, president and chief executive officer of Smith Container Corp., founded by the Smith family in 1907. He sold the company a few years ago and saw an opportunity to create a global center for packaging innovation by investing in Clemson.
Clemson’s packaging design and graphics communications programs deliver about 100 highly sought-after graduates to good jobs in the industry every year.
For more information, visit: www.clemson.edu/sonoco_institute.