The Ball Corp.'s Dynamark variable printing technology encourages exploration of secret locations.
August 11, 2014
by Canadian Packaging Staff
BROOMFIELD, Colo.—Denver Beer Co. is releasing two of its most popular brews in 12-ounce cans from Ball Corporation. DBC utilized Ball’s new Dynamark variable printing technology to mark each can of Incredible Pedal and Graham Cracker Porter with one of 24 distinct GPS coordinates.
These coordinates correspond to locations in Colorado, for a total of 24 unique secret locations.
The promotion, dubbed the DBC Explorer Challenge, requires participants to visit all 24 locations and take a photo in each spot to be eligible for the grand prize – free Denver Beer Co. beer for one year.
“DBC’s customers love to be outdoors,” says DBC co-founder Charlie Berger. “By using Ball’s Dynamark variable printing technology, we were able to create a unique challenge that encourages our fans to go out and explore the state we love.”
Incredible Pedal and Graham Cracker Porter are available in 12-ounce can six-packs across the Denver metro area.
Contest participants must fill out an online profile via the DBC Explorer webpage and upload their “selfies” to the contest site as they visit each secret location.
Participants will have until November 7, 2014, to visit each of the 24 locations and document their travels.
A grand prize winner will be randomly selected to receive “free beer for a year.” Additional prizes will be awarded to other participants in the DBC Explorer Challenge.
“Increasingly, craft brewers like DBC are utilizing Ball innovations, such as Dynamark, to engage their fans and create unique experiences,” said Jay Billings, vice-president, innovation, for Ball’s global metal beverage packaging business. “And in addition to better protecting the quality beer that DBC brewers create by blocking out 100 percent of light and oxygen, aluminum cans are infinitely recyclable, making them the go-to package for craft beer.”
Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 14,500 people worldwide and reported 2013 sales of $8.5 billion. For more information, visit www.ball.com.
More information on Denver Beer can be found at www.denverbeerco.com.
caption: Denver Beer Co. is releasing two of its most popular brews in 12-ounce cans from Ball Corporation. Each can will feature one of 24 distinct GPS coordinates as part of DBC’s Explorer Challenge. Grand prize: Free Denver Beer Co. beer for one year.