Brand Finance estimates the potential value loss to businesses at close to US$300 billion if plain packaging is extended to the beverage industry, noting that The Coca-Cola Company and PepsiCo would each lose approximately $45 billion or 25 percent of enterprise value.
Anheuser-Busch announces agreement with Molson Coors for complete divestiture of SABMiller’s interest in MillerCoors.
Even though it already owns the South Korean distribution rights for brands such as Budweiser, Corona and Hoegaarden, AB InBev decides to repurchase Oriental Breweries.
Scottish distiller’s efforts at marketing a canned whiskey called absurd – but it has a packaging answer.