Sustainable Spirits: Avery Dennison Uncorks Eco-Friendly Labeling Solutions for Wine and Spirits
By Fahlgren Mortine
Company introduces 30 per cent post-consumer-waste versions of classic label stocks, while helping wineries and converters address liner-waste recycling challenges
MENTOR, OH (March 7, 2024)—Avery Dennison Label and Packaging Materials is highlighting new, sustainable solutions for wine labels. These include the introduction of 30 per cent PCW versions of three classic facestocks, and a new program designed to help Northern California winemakers and label converters recycle their PET liner waste.
Estate 8, Estate 17 Martele, and Bright White Felt are among the most coveted wine-label facestocks. These classics have been relied on by countless designers over the years to bring a touch of elegance and gravitas to their clients’ products. Now, as consumer trends drive the wine industry to find more sustainable packaging solutions, designers can choose 30 per cent PCW versions of these facestocks from the Avery Dennison Wine and Spirits Portfolio.
That Portfolio is increasingly a go-to source for sustainable label materials. The addition of 30 per cent PCW Estate 8, Estate 17 Martele, and Bright White Felt means the Portfolio now offers 13 facestocks with PCW content. Meanwhile, more than 95 per cent of label materials in the Portfolio now meet the Avery Dennison Sustainable ADvantage standards. To achieve these standards, a label must either be made with less raw material, enable recycling or composting, contain recycled content, or be responsibly sourced.
Avery Dennison is offering an additional solution to help increase PET liner recycling rates in Northern California. As part of its AD Circular program, Avery Dennison is offering to collect liner waste from label converters and wineries in Napa Valley and surrounding areas. Those customers can drop off their liner waste at the Avery Dennison Napa distribution center. The company will accumulate waste until reaching a full truckload—which is more economical to recycle—and then deliver it to qualified recyclers.
Those interested in the new facestocks or the AD Circular program should visit label.averydennison.com for more information.
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials-science and digital-identification solutions company that provides a wide range of branding and information solutions that optimize labour and supply-chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.
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