P&G working on a clean break
By Canadian Packaging StaffGeneral Cascade Cheer detergent Gain Ivory Snow Paperboard Procter & Gamble (P&G) Tide
Global consumer products powerhouse Procter & Gamble (P&G) has commenced work on compacting powder detergents in order to package them into smaller paperboard boxes
Global consumer products powerhouse Procter & Gamble (P&G) of Cincinnati, Ohio, says it has commenced work on compacting the entire range of its Tide, Gain, Cheer, Dreft and Ivory Snow and powder detergents in order to package them into considerably smaller paperboard boxes, which it expects launch across Canada and the U.S. under the Future Friendly brand line in February of 2011.
“Powder compaction is a win-win from operations all the way through consumer use,” says P&G vice-president of sustainability Len Sauers, adding consumers will get the same benefits of smaller, more convenient packaging for using and storing the product that were obtained with an earlier conversion of the company’s Tide ColdWater, PUR and Cascade Action Pacs liquid detergents to concentrated formulations, along with significant packaging reduction and notable fuel savings through greater transportation efficiencies.
According to P&G, the switch to compacted detergents could enable North American consumers to save up enough energy annually to provide electricity to 34,000 average-sized homes for a year.
“Concentrated powder detergents will really show how simple choices can lead to meaningful results,” says Maurice Coffey, marketing director for the Future Friendly product range. “By taking this small step with our consumers, we can create benefits for the environment and ultimately improve consumers’ lives.”