Peapod offers an entire grocery store in the palm of your hand.
May 11, 2012
by Canadian Packaging Staff
The cities of Philadelphia and Chicago are now offering commuters a chance to shop on-line while they wait for the next train.
Borrowing the idea from U.K. grocery giant Tesco who last summer unveiled the concept in Korea, Peapod LLC currently has nine stations in Philadelphia and one in Chicago open for business.
At various transit stations, Peapod has placed food posters up on the walls. The catch is that while the posters look like grocery store shelves depicting products, they possess UPC codes embedded in the posters so commuters/consumers can use their smartphones to scan various codes to place their order for up to 70 products.
Of course, you will need an APP for that, but Peapod says you can download that for free Scan QR Code App right there at the station.
Commuters can order products such as toilet paper, pasta, milk, bread, fruits and veggies, yogurt, cereals, beverages, and even read-to-eat meals, and can have it delivered to their door the next day in Chicago, or the same day in Philadelphia.
For consumers worried about product availability, Peapod says the APP will integrate with its own on-line shop, there are over 12,000 products available.
Founded in 1989, Peapod is the largest Internet grocer in the United States and is now based in Skokie, Ill. and owned by the international supermarket operator Royal Ahold of the Netherlands. .
Peapod worked with Titan, a media sales company that is the largest transit advertising company in North America, to create the grocery posters. As well, Peapod is in partnership with Philadelphia’s local grocery store chain Giant Foods.