Canadian Packaging

KitchenAid® Announces Hibiscus as 2023 Colour of the Year, Made to Attract Makers

By CNW Group Ltd.   

Hibiscus lures your inner Maker to try new recipes, bring community together, and explore new styles

TORONTO, Feb. 9, 2023 /CNW/ — Today, KitchenAid announces its fifth annual Colour of The Year. Hibiscus, the 2023 Colour of the Year, attracts us to new experiences in and out of the kitchen. A vivid fuchsia with a matte finish, the Colour of the Year is inspired by the captivating beauty of the Hibiscus flower in a verdant garden. Available today for small appliances, including the Artisan Stand Mixer and K400 Blender, Hibiscus is the vibrant beauty of nature, crafted for your countertop.

“When a Hibiscus flower blooms, it attracts hummingbirds, butterflies, and dragonflies alike thanks to its nectar. A shared interest can truly bring together all walks of life.” said Julie Cluff, Director of Sales and Marketing with KitchenAid Canada. “This inspired the energetic 2023 Colour of the Year, Hibiscus. Hibiscus exemplifies the creative exchanges that we see between Makers across the world, every day, around their collective passion for experimentation in the kitchen.”

With the annual KitchenAid Colour of the Year, the brand aims to spark inspiration. Each year, it provides an opportunity to use the power of colour to comment on global trends and culture, while inspiring those in the kitchen and beyond.

“We’ve been tracking the evolution of the colour pink since 2017,” said Brittni Pertijs, lead colour, material and finish designer with KitchenAid. “Beginning with Millennial Pink and advancing to deeper hues as of late, pink is bringing boldness to life in its colour and energy. We took that as the spark to create Hibiscus. Hibiscus is a colour that draws us to something exciting.”

The 2023 Colour of the Year attracts everyday makers around the world to step into the kitchen and try something new. The stand mixer offers makers endless possibilities to enhance their everyday experiences, while the K400 Blender has the power to handle the toughest blender recipes for smooth, great-tasting creations. The K400 Blender and Artisan Stand Mixer are now available at

About KitchenAid

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit or follow us on Instagram, @KitchenAid_CA.


Stories continue below

Category Captains 2024