Canadian Packaging

Kicking off October’s B.C. Craft Beer Month with Limited-Edition EXPLORE B.C. Peach Farmhouse Ale

By Tartanbond   



Collaboration between six B.C. craft breweries introduces new thirst-quenching seasonal brew and ways to explore the B.C. Ale Trail

October 3, 2022 (Vancouver, B.C.): The EXPLORE B.C. Beer Series, brought to you by the B.C. Ale Trail in partnership with Destination B.C., celebrates the fall season with a new limited-edition craft beer, and special offers to explore the province’s vast Ale Trail network.

Launched in tandem with B.C. Craft Beer Month, the EXPLORE B.C. Peach Farmhouse Ale is a collaboration by six breweries representing all of the province’s tourism regions. Produced by Ravens Brewing Company, the beer will be available at select liquor stores, restaurants and craft breweries across the province starting this week.

During a collaborative recipe planning process, the six breweries chose a style to truly showcase British Columbia’s craft beer scene and its connection to the agricultural communities of B.C. The EXPLORE B.C. Peach Farmhouse Ale showcases a beautiful harmony between the Okanagan Valley’s famed peaches, B.C. grown barley malt from Country Malt, and hops from the family-owned Brendenhof Hop Farms in the Fraser Valley. Lærdal Kveik yeast works to create a delicate, rustic farmhouse base that blends perfectly with the subtle peach flavour. And finally, a pinch of Vancouver Island Sea Salt adds a brightness to the fruity finish, making you crave another sip.

The EXPLORE B.C. Peach Farmhouse Ale was concocted by six breweries from across B.C.:

The breweries were selected by Ravens Brewing Company, a family-owned Indigenous Corporation in Abbotsford that has won multiple awards for its beers. Once the recipe was finalized, Ravens Brewing Company was responsible for producing the EXPLORE B.C. Peach Farmhouse Ale. On brew day, representatives from the B.C. Ale Trail and four of the six breweries attended Ravens, with the other two breweries joining remotely by video conference. Thank you also to our industry partners, Royal Labels (labels) and Glenmore Custom Print + Packaging (boxes) for your support on this project.

Locally made food and drink offerings have been identified by Destination B.C. as a key travel motivator for residents of B.C. and nearby destinations. The new EXPLORE B.C. beer supports Destination B.C.’s latest domestic marketing campaign, which encourages B.C. and Alberta residents to explore the province this fall.

Looking for further incentive to travel for beer? The B.C. Ale Trail introduced Sip & Stay vacations – a collection of bookable holiday experiences targeted to craft beer lovers. Packages pair discounted hotel accommodations throughout B.C. with craft beer experiences, ranging from brewery vouchers to beer-themed welcome gifts – in some cases, the EXPLORE B.C. Beer! – when you book a stay between now and November 30. See details for each package and book a beer-themed getaway on the B.C. Ale Trail website.

The EXPLORE B.C. Peach Farmhouse Ale is available at select B.C. liquor stores, private liquor store retailers, craft breweries and restaurants starting this week. For more information, visit BCAleTrail.ca/beer/

About the B.C. Ale Trail

The B.C. Ale Trail is brought to you in partnership by Destination British Columbia and the B.C. Craft Brewers Guild. A B.C. Ale Trail is a series of self-guided itineraries highlighting local craft brewery destinations and the super, natural landscapes that surround them. Explore over 210 breweries across 22 Ale Trails around the province. New experiences are brewing nearby. For more information, visit https://bcaletrail.ca

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