Flexible Packaging Association recognizes soup pouch for its printing while Graphic Design USA likes its design.
April 23, 2012
by Canadian Packaging Staff
Ampac, a global leader in creative flexible packaging, has been recognized by the Flexible Packaging Association and Graphic Design USA with two awards for its Tesco Finest Soups flexo retort pouch.
Tesco plc is a grocery and general merchandise retailer headquartered in Cheshunt, U.K., and is the third-largest retailer in the world measured by revenues after Wal-Mart and Carrefour, with stores in 14 countries across Asia, Europe and North America.
The Tesco soup pouch was recognized by the Flexible Packaging Association for its printing achievement.
The pouch, produced in Ampac’s Kirchberg, Switzerland facility, represents a marked departure from standard retort pouches. The pouch was printed flexographically versus rotogravure which provided exceptional graphics with high shelf impact in a difficult printing format. Because the majority of retort pouches are produced with rotogravure printing, the Tesco Finest Soups pouch was deemed having exceptional print graphics rivaling the quality of any rotogravure print.
Ampac‘s flexographic 8- to 10-color process printed design uses a urethane ink system. Through engineering and technical expertise, Ampac was able to overcome the demands of the retort process without sacrificing print quality and provided one of the very few flexo retort pouches to the market. The result was a high definition quality print pouch that was both fit for use and commercially viable.
The Tesco pouch also won an American Package Design Award from Graphic Design USA.
The awards contest rewards packaging, p-o-p (point-of-purchase) and related products that are visually attractive and feature designs that advance the brand and forge an emotional connection with the purchaser. The matte look and style of the pouch has a high shelf impact and replaces the more traditional rigid formats for retort soups.
Hansruedi Häberli, general manager of Ampac Kirchberg, states, “The Tesco Finest Soup pouch is a departure from traditionally produced retort pouches in that it was printed using a flexographic press. This was a high technical achievement and resulted in exceptional graphics that represent the quality of the product and the store brand on the retail shelf to consumers. “
Ampac is a diversified global packaging company with 14 manufacturing centers in North America, Europe and Asia. For more information, visit Ampac’s website at: www.ampaconline.com.