• Be Transparent: Most companies prefer not to share negative news. However, a pest crisis is something you would want to acknowledge before the media does, so open and honest communication is a key step in the right direction.
Employees. Share all information about how the situation is handled with your staff. Employees are often approached by media and even customers, so you’ll want to educate your staff on key messages.
Customers and Vendors. Don’t let your customers and vendors be the last to find out about issues at your facility. It is your responsibility to keep them informed about your operations, and most will be thankful for your proactive communication.
Media. Consider breaking the story to the media before they publish their own negative story. Preparing a media statement that explains the situation, and how you’re taking steps to resolve it, can often neutralize the possibility of an unwanted media storm. With news traveling as fast as it does through online channels, it’s wise to stay ahead of any rumors by sharing the truth.
Bill Melville is Quality Assurance Director for Orkin Canada PCO Services in Mississauga, Ont.
Advertisement
