SGK rebrands Matthews biz as Shawk
By Canadian Packaging staffGeneral Matthews Brand Solutions Matthews International rebranding Schawk SGK
In Europe, Asia and the Americas, rebranding of Matthews brand solutions flexo business unifies talent, expertise and resources under a single global brand.
CHICAGO—SGK, a division of Matthews International, and a leading global brand development, activation and deployment provider that drives brand performance, has announced it has rebranded the Matthews Brand Solutions flexographic business in Europe, Asia and the Americas as Schawk.
The rebranding is part of a larger strategic initiative to optimize SGK’s brand portfolio by consolidating brands. The Schawk brand is part of SGK’s brand deployment business which also includes its Saueressig brand. This affects eight local flexographic business brands in Europe, one in Asia Pacific and one in the Americas.
SGK group president David Schawk says “The driving force behind the rebranding is to facilitate the buying process for our clients worldwide and create a more seamless service experience. We are unifying the knowledge, expertise and resources of all these brands around one global brand, Schawk, and focusing on delivering a consistent brand experience.
“It also enhances Schawk’s position in the industry as a truly global brand, further differentiating us from competitors.”
SGK executive vice-president, global operations Brad Wills states: “The rebranding of our flexographic business underscores changes we have made to the management of our operations worldwide to enrich the client experience on a global, regional and local level. It also empowers SGK’s brand performance offering, especially in Europe, where our capacity and expertise has been significantly fortified.”
Oliver Thoma, managing director of the Schawk flexographic business in Europe ads, “Rebranding our local brands under Schawk provides the best of both worlds. We become an integral part of a respected global brand which elevates our position regionally while continuing to deliver superior flexographic solutions locally to brand owners and commercial printers.”
SGK vice-president, brand deployment Brian Sinta relates, “We are excited to leverage and synthesize the knowledge, skills and expertise of all our talent in the Americas to help brand owners deploy and protect their brands and to drive efficiencies to help improve the profitability of their brands.”
Adam Ransom, managing director, APAC Group at SGK says: “In Asia, this expands Schawk’s footprint and deepens our presence in China and Hong Kong, allowing us to provide regional connections and local insights into the development and deployment of brands in Asia Pacific from nine major cities.”
The following local brands and their offices have been rebranded Schawk:
InTouch (Leeds, UK)
Klischeewerkstatt Scholler GmbH (Nuremberg, Germany)
Rasterpunkt GmbH (Vienna, Austria)
Repro Busek Druckvorstufentechnik GmbH & Co. KG (Vienna, Austria)
Reproservice Eurodigital GmbH (Munich, Germany)
Rudolf Reproflex GmbH (Goslar, Germany)
Rudolf Reproflex GmbH (Leipzig, Germany)
S+T Reprotechnik (Julich, Germany)
TWL Nyomdaipari es Kereskedelmi Kft (Budapest, Hungary)
In the Americas:
Matthews Brand Solutions
St. Louis, MO
In Asia Pacific:
Tact (Hong Kong)
SGK is a leading global brand development, activation and deployment company that drives brand performance. By creating brands, activating and protecting brands, it helps clients achieve higher brand performance. SGK’s global footprint spans more than 20 countries. SGK is part of Matthews International Corporation. For more information visit: www.sgkinc.com.