Canadian Packaging

Reduce, refresh, recycle: Brita invites communities to refresh their sustainable habits through new water-filter recycling and fundraising initiative

By TerraCycle   


New Brita public drop-off recycling program invites local businesses, organizations and community leaders to make their towns greener while fundraising for schools and charities 

TORONTO, Ont. (Sept. 27, 2023) – Brita, a world leader in water filtration, has expanded its partnership with international recycling leader TerraCycle to invite Canadian businesses, neighborhood centres, schools and environmentally aware residents to become public drop-off locations to collect otherwise unrecyclable Brita water filters and packaging within their community.

As part of the Brita® Free Recycling Program, this community-led initiative allows community members, individuals, businesses and neighborhood organizations to identify themselves as public drop-off locations for neighbors to drop off their spent Brita water filters and associated packaging for free recycling and rewards. To participate, simply:

  • Visit the Brita Free Recycling Program and request to join as a public drop-off point.
  • TerraCycle will review and quickly respond to requests to join the program, and once approved, each location will be added to the public map.
  • Community members can now recycle at the established drop-off point!
  • As an added incentive, this program can directly benefit local communities through cash donations to nonprofits and local schools earned with every qualifying shipment sent to TerraCycle.

“Programs like the Brita® Free Recycling Program allows residents to work within their community and take an active role in preserving the environment, beyond what their local municipal recycling programs are able to provide,” said Tom Szaky, founder and CEO of TerraCycle. “By expanding the existing recycling program to include a public drop-off option, there is now an opportunity for whole communities to collect waste alongside a national network of public drop-off locations — all with the unified goal to increase the number of recycled water filters and, ultimately, reduce their impact on landfills.”


In addition to the 13 billion single-use plastic bottles Brita customers proactively saved last year by using reusable filters, they are now able to ensure that used water filters do not contribute to already crowded landfills through participation in both the individual mail-in program, as well as the new community drop-off recycling solutions offered through TerraCycle. Once collected, the material will be recycled into new products like shipping pallets, composite decking, and outdoor furniture.

To become a public drop-off point or to learn more about the Brita® Free Recycling Program, visit:

About Brita

Brita® markets a variety of products, including water pitchers, faucet filters and reusable filter bottles, with the goal of making water better for people and the planet. By providing a variety of water-filtration resources, Brita enables consumers to choose better water today for a better future together. For more information, go to

The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 9,000 employees worldwide and fiscal-year 2021 sales of $7.3 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid-Plumr® clog removers; Poett® home-care products; Fresh Step® cat litter; Glad® bags and wraps; Kingsford® grilling products; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt’s Bees® natural personal-care products; and RenewLife®, Rainbow Light®, Natural Vitality CALM™, and NeoCell® vitamins, minerals and supplements. The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brand names. More than 80 per cent of the company’s sales are generated from brands that hold the No. 1 or No. 2 market-share positions in their categories.

Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The company has been broadly recognized for its corporate responsibility efforts, included on the Barron’s 2022 100 Most Sustainable Companies list, 2022 Bloomberg Gender-Equality Index, the Human Rights Campaign’s 2022 Corporate Equality Index and the 2021 Best Places for Women to Advance list, among others. In support of its communities, The Clorox Company and its foundations contributed about $20 million in combined cash grants, product donations and cause marketing in fiscal year 2021. For more information, visit and follow the company on Twitter at @CloroxCo.

About TerraCycle

TerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of-their-kind platforms in recycling, recycled materials, and reuse. Across 21 countries, TerraCycle is on a mission to rethink waste and develop practical solutions for today’s complex waste challenges. The company engages an expansive multi-stakeholder community across a wide range of accessible programs, from Fortune 500 companies to schools and individuals. To learn more about TerraCycle and join them on their journey to move the world from a linear economy to a circular one, please visit


Stories continue below

Category Captains 2023