Metsä Board wins prestigious WorldStar award for innovative ultralight pizza box
By KalvinPR
GeneralNorwalk, CT — Jan. 11, 2024 — Metsä Board, part of Metsä Group, has been selected as one of the winners in the 2024 WorldStar awards for their ultralight pizza-box concept, developed together with Adara Pakkaus and other industry experts. A total of 435 entries from 41 countries were included in this year’s competition.
The awarded ultralight pizza-box solution, made of MetsäBoard Natural WKL Bright, uses considerably less material than traditional solutions without compromising rigidity, function or print quality. The pizza box was about 38 per cent lighter and, according to the life-cycle analysis, the pizza box’s carbon footprint was up to 50 per cent lower than those of traditional solutions made of recycled fibre. The environmental-impact comparison was carried out on material and its production.
The ultralight packaging concept was created in cooperation with a leading expert of the packaging industry. Packaging manufacturer Adara Pakkaus produced the corrugated material and printing of the pizza box, with Marvaco supplying the flexo printing plates. The graphics were designed by Futupack. Researcher and expert on ECG Expanded Gamut printing, Dr. Kai Lankinen, provided input on the graphic design, prepress, and flexographic printing requirements.
The World Packaging Organization (WPO) has been organizing the WorldStar awards since 1970, to recognize the best in packaging innovations from across the globe. The objective is to bring forth advancements in packaging design and technology, especially in response to new challenges and global trends such as sustainability.
Only packaging solutions that have been previously awarded in a recognized national or regional competition are eligible to participate. Previously, Metsä Board’s pizza-box concept was awarded a 2023 ScanStar, a competition organized by the Nordic packaging industry associations.
Metsä Board
www.metsagroup.com/metsaboard/
Metsä Board is a leading European producer of premium fresh fibre paperboards. We focus on lightweight and high-quality folding boxboards, food-service boards and white kraftliners. The pure fresh fibres we use in our products are a renewable and recyclable resource that can be traced back to sustainably managed northern forests We are a forerunner in sustainability, and we aim to have completely fossil-free mills and raw materials by the end of 2030.
Together with our customers, we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2022, our sales totalled 2.5 billion Euros, and we have around 2,250 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group
www.metsagroup.com
Metsä Group is leading the way in advancing the bioeconomy. We invest in growth, bioproduct development and a fossil-free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, and fresh fibre paperboards, as well as tissue and greaseproof papers.
Metsä Group’s annual sales amount to approximately seven billion Euros, and we have around 9,500 employees in around 30 countries. We promote a culture of diversity, equality and inclusion. Our international Group has its roots in the Finnish forests: our parent company is Metsäliitto Cooperative, which is owned by over 90,000 forest owners.
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