Canadian Packaging

Jennifer Aniston and Vital Proteins Announce Partnership

May 27, 2021   Logan Caswell

Vital proteins and Jennifer Aniston are teaming up to shake up the Canadian wellness industry as part of a new global partnership. Aniston has joined the Vital Proteins team as Chief Creative Officer, with plans of putting her spin on new product innovations and overall brand strategy.

Aniston has reportedly incorporated Vital Proteins into her daily routine since 2016 and will look to her own experiences with collagen to help build greater awareness around its benefits and help consumers connect to the brand mission: finding wellness from within.

Vital Proteins is expected to launch a campaign starring Aniston in Canada, which will serve as a day-in-the-life look at how the actor incorporates Vital Proteins into her wellness journey.

Vital Proteins products are available to Canadians at a range of national and local retailers in-store and online, making it more convenient than ever for Canadians to jumpstart their inner wellness. Every product is held to high standards, so Canadians can feel good about elevating their wellness routine with every scoop.


For more information on Vital Proteins, visit, and for a sneak peek of the upcoming campaign featuring Jennifer Aniston, click here.

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Category Captains 2021