IBG triumphs: Double win at Cosmétiquemag’s Indies Awards, for SkinCult and Curls Matter
By Turchette Marketing & Public Relations
GeneralCompany’s SkinCult skincare line and Curls Matter curly haircare range recognized with silver and bronze medals
Paris, France – IBG (Innovative Beauty Group), a leading global beauty-solutions provider, recently won two Indies Awards from Cosmétiquemag. The company’s SkinCult skincare brand was awarded a silver medal, while its Curls Matter haircare range received a bronze medal. Presented by Cosmétiquemag, the tenth-annual Indies Awards are dedicated to honouring innovative indie cosmetic brands.
IBG was one of 21 participating brands at this year’s event. Each company was given three minutes to pitch their products to a jury of 40 industry professionals, and ratings were given based on four criteria: project, founder, business model and offer. The day concluded with an awards ceremony.
IBG’s SkinCult collection is a line of eight skincare products, specifically designed for Gen Z consumers, which focuses on skin positivity and loving the skin you’re in. Crafted with at least 90 per cent natural formulations that are vegan, cruelty-free and free from microplastics, the range promotes skin health through cleansing, moisturizing and refreshing youthful skin. The collection features products including a Fresh Wave exfoliating face wash, Banana Boost intense hydrating face mask, Clear Sky balm-to-oil cleanser, Day Starter face mist, and Dewy Drops hydrating lotion, among others.
The Curls Matter collection is a three-step haircare routine developed for naturally curly and wavy hair to enhance natural bounce. Embracing the “Curly Girl Method,” a haircare approach that emphasizes the use of natural curly girl-approved products to bring out the best in curly hair, the products are made with at least 90 per cent natural ingredients that are free from sulfates, silicones, and other damaging ingredients. The simple and effective haircare routine features products to cleanse, care and style, including a Better Together Co-Wash cleansing conditioner, Curl Crush shampoo, Moisturizing Milk Mist, Frizz-Free Hair Mask, Dream Team Curl Cream, Refresh Those Curls Spray, and Boost That Hair Mousse.
“At IBG, we are passionate about creating high-quality, effective skincare and haircare solutions that cater to the diverse needs of consumers,” said Gwenaelle Ogor, General Manager of IBG France. “We are honoured to be recognized for our efforts, and this acknowledgement reaffirms our longstanding commitment to innovation and excellence in the beauty sector.”
About IBG
IBG (Innovative Beauty Group), a division of the Albea Group, is a leading global beauty-solutions provider proudly serving some of the world’s most dynamic mass and prestige beauty brands. Comprised of Orchard Custom Beauty, FASTEN Packaging and Roberts Beauty, IBG applies its industry expertise to support its customers with innovative and responsible custom and turnkey solutions that include design, sourcing, formula development, bespoke packaging and accessories for colour cosmetics, skincare, personal care, home care, haircare, and gifts with purchase.
With a global team of beauty experts and a distinctly personal approach, IBG empowers all its clients – from established beauty brands to first-time private-label retailers – with strategic partnerships that bring visions to life and products seamlessly to market. The company has offices in Shanghai, Los Angeles, New York, Toronto, the Netherlands, and Paris.
For more information, visit https://innovativebeautygroup.com.
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