Fibre-based, snap-closing lid puzzle cracked by Graphic Packaging International and Picadeli partnership
By PHD Marketing Ltd.
GeneralFibre-based consumer-packaging giant Graphic Packaging International (Graphic Packaging) has partnered with leading healthy-eating outlet Picadeli to develop a new range of plastic-free paperboard lids for its paper-based salad bowls. The high level of performance of the new paperboard lids means Picadeli can replace its entire line of plastic lids, eliminating another 250 metric tons of plastic from its supply chain every year. The new lids are recyclable in household paper-waste streams and are made from renewable plant-based fibre sourced from sustainably managed forests.
The innovation offers a secure-snap closure system that represents an upgrade on the performance of Picadeli’s previous solution. It means the healthy-eating giant can now offer a salad bowl and lid combination that is both free of plastic and offers excellent functionality, meeting the demands of consumers.
“Everything we do, we do for our customers, and so it’s always pleasing to develop innovations that deliver on our customers’ expectations so emphatically,” said Åke Larsson, managing director of Graphic Packaging Tibro AB – the site involved in designing and producing the innovation. “The new lids offer the functionality required for Picadeli to eliminate plastic salad bowl lids from their supply chain. They also offer great branding benefits via high-quality printing onto the lid using water-based inks.”
Picadeli used this opportunity to add bold, playful messages to the lids, enticing consumers to engage with the brand – an important benefit as it is the market-leading healthy fast-food outlet in Europe and the U.S., with over 2,000 salad bars across Europe alone. During the development of the new lid solution, Graphic Packaging optimized the design to ensure it remained rigid in chilled and moisture-rich environments.
“We’re honored to play a part in the sustainability efforts of brands like Picadeli,” continued Larsson. “Only by developing truly excellent fibre-based packaging can we help to make a difference to our planet, and it’s a challenge that everyone at Graphic Packaging is proud to rise to.”
Welcoming the partnership, Henrik Åkerman, head of sourcing and supply chain at Picadeli said, “We value the health of our planet as much as we value healthy eating. We are committed to preserving as many of our planet’s precious resources as possible, while also producing high-quality, functional packaging for our consumers to enjoy. With that in mind, we are delighted to introduce this new lid to our packaging. It fulfills all our needs and helps us reduce the amount of plastic in our portfolio, in line with modern consumer demands.”
Graphic Packaging Holding Company (NYSE: GPK), headquartered in Atlanta, GA, is committed to providing consumer packaging that makes a world of difference. Graphic Packaging is the world’s largest fibre-based, consumer-packaging provider focused on serving the most widely recognized food, beverage, food-service and other consumer products companies and brands. The company operates on a global basis and is one of the largest producers of folding cartons and fibre-based food-service products in the United States and Europe. Additional information about Graphic Packaging, its business and its products is available at www.graphicpkg.com.
About Picadeli
Picadeli is a Swedish salad pioneer, driven by the belief that fast food should be food that’s good for you. The idea is simple: through self-served salad bars, democratize healthy food by making it accessible, affordable, and appetizing. Since its start in 2009, Picadeli has enabled grocery retail and convenience stores to offer consumers a fresh and tasty concept, and the high-tech salad bars can now be found in around 2,000 stores across Europe and the United States. The company currently has an annual turnover of more than SEK 1.4 billion, representing close to SEK 3 billion in retail value.
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