Ferrero celebrates ribbon cutting for new production line at Brantford plant

On Oct. 23, Ferrero Canada proudly celebrated the official launch of its new Ferrero Rocher chocolate-squares production line at the Brantford, Ont. manufacturing facility, marking the first-ever production of this global innovation. This milestone is part of Ferrero’s landmark $445 million investment in Canadian operations, reinforcing its commitment to local innovation and job creation.

The ribbon-cutting event featured remarks from Ferrero leadership and government dignitaries, including:

• Michael Lindsey, President and Chief Business Officer, Ferrero North America
• Omar Zausa, President, Ferrero Canada
• Eric Houdet, SVP Canada Industrial, Brantford Plant Director
• MPP Will Bouma
• Kevin Davis, Mayor, City of Brantford
• Alessandro Cattaneo, Ambassador of Italy to Canada