Cheese crown glory: Cheetos Top Cheetle statue unveiled in Toronto for NHL All-Star Weekend celebration

Cheetos “Top Cheetle” leaves a mischievous mark in honour of the 2024 NHL^® All-Star Weekend

TORONTO, Jan. 25, 2024 /CNW/ – On Feb. 1, the NHL’s biggest names and brightest stars are headed back to Toronto for the 2024 NHL^® All-Star Weekend. This will be the first time the event has been held in Toronto in 24 years, and the Cheetos brand is celebrating in a way that only Cheetos can – with a 16-foot statue dropped in the middle of Toronto’s Roundhouse Park.

After making its mark in Cheadle, Alta. with the drop of the original statue and introducing Canadians to CHEETLE (the word for the cheesy goodness that gets on your fingertips while eating Cheetos snacks), Cheetos is at it again. This time, a statue specially made for NHL^® All-Star Weekend. The “Cheetos Top Cheetle” statue heroes a Bauer Hockey glove proudly displaying Cheetle-tipped fingertips, bringing together two iconic brands set against a backdrop of Toronto’s most recognizable landmark.

“This is a huge moment for the city and we wanted to create an unforgettable experience for fans to celebrate the return of NHL^® All-Star Weekend,” said Jess Spaulding, CMO of PepsiCo Foods Canada. “With our hockey-fied statue, we want to continue to give hockey fans and Cheetos fanatics a memorable way to mark this moment and show the world how we All-Star.”

A thank you to passionate hockey fans (and Cheetos lovers!), the Cheetos Top Cheetle statue is made for this moment. It will kick off a unique All-Star experience that goes beyond the arena to bring the city together to celebrate the return of the game. This means that fans don’t need tickets to the All-Star action to get in on the excitement!

The Cheetos Top Cheetle statue will be on display at Roundhouse Park from Jan. 25-30, before moving to the 2024 Hyundai NHL Fan Fair^™ for its grand finale at the Metro Toronto Convention Centre from Feb. 1-4. Get your fingertips ready, there will be plenty to do! Fans can try their hand at a claw machine game for Chester approved swag, say “cheese” at a larger-than-life photo op with THE Top Cheetle statue, and of course get their mitts on some amazing Cheetos snacks. The Cheetos Top Cheetle statue is only here for a limited time so get in on the fun while you can.

“NHL^®All-Star Weekend always has fun moments on the ice with the players, and now with Cheetos, we’re helping to extend the fun throughout the Toronto community with an authentic Cheetle experience,” said Mary-Kay Messier, VP of Global Marketing for Bauer Hockey, the world’s No. 1 hockey brand. “Showcasing the fun in and around hockey is so important as we grow the game and welcome more new families to the sport. Cheetos has been a great partner helping to create such an impactful experience for Toronto.”

The Cheetos Top Cheetle Statue is in Toronto from Jan. 25 to Feb. 4. Visit us at Roundhouse Park or at the 2024 Hyundai NHL Fan Fair^™ to snap a photo, share on your socials and be part of this epic experience using #CheetosTopCheetle.

About PepsiCo Foods Canada

PepsiCo Foods Canada is comprised of the Frito Lay Canada and Quaker Canada businesses. The company employs over 6,000 Canadians with seven manufacturing plants and sales and distribution facilities from coast to coast. Frito Lay Canada is the country’s largest snack-food manufacturer, and the company’s brands include Lay’s, Doritos, Tostitos, Ruffles, Smartfood and Cheetos. The Quaker brand portfolio includes a wide range of wholesome cereals, oatmeal, rice and corn snacks and snack bars, and features other prominent brands such as Quaker Life, Quaker Chewy, Quaker Harvest Crunch and Crispy Minis. For more information, please visit www.pepsico.ca.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary-beverage and convenient-foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com.