Canadian Packaging

Cadbury Dairy Milk brings virtual Easter-egg-hiding experience to Canada

By Weber Shandwick Canada   


Following a successful launch in the U.K., South Africa, and Australia, Cadbury launched The Cadbury Worldwide Hide in Canada on February 27th. Available in both English and French, The Worldwide Hide is a virtual Easter-egg-hiding experience where you can hide an iconic Purple Cadbury Egg anywhere in the world for someone you love to find.

How it Works: 

  • Visit
  • Step 1: Hide your Easter Egg using Google Maps Street View
  • Step 2: Write your clue for a family member or friend and send it their way
  • Step 3: Once they’ve received your special clue, they can start searching for their egg on the map. Wish them luck – the world is a big place!

To learn more about The Worldwide Hide, please visit:


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