2010 U.S. Meat Case Study Reveals Changes in Merchandising
By Canadian Packaging Staff
General 2010 National Meat Case StudyThe National Cattlemen’s Beef Association contracts to manage retail programs for the Beef Checkoff Program.
Funded by Sealed Air’s Cryovac brand, the Beef Checkoff Program and the National PorkBoard, this is the fourth audit in this research series that provides retailers and packer/processors information about meat merchandising trends in order to help them better reach their customers and increase fresh meat sales.
The 2010 NMCS audit included information from 124 retail supermarkets and nine club stores in 51 metro markets across 31 States on various days and at random times. Texas Tech University conducted the bulk of the data collection, and First Stage Marketing provided data analysis.
These key findings represent only a small amount of the detailed information available in the entire 2010 NMCS. Additional information can be found in the executive summary, available at www.cryovac.com/na/en/ads/pdf/2010nationalmeatcasestudy.pdf.
More Information:
For more information on Sealed Air, a leading global innovator and manufacturer of a wide range of packaging and performance-based materials and equipment systems for food, industrial, medical, and consumer applications, visit www.sealedair.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national Checkoff program, subject to USDA (United States Department of Agriculture) approval. For more information, visit www.beefboard.org.
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at 1-800-456-7675 or visit www.pork.org.
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