“Their sales quadrupled within a month of the new packaging being put on the shelf,” he states.
Herrington says he’s especially fond of one of the company’s more recent packaging innovations called Digi-Pac, which is essentially a digitally printed sample pouches/sachet used by marketers to conduct new product launches or marketing blitzes for existing brands in need of a sales push.
“The Digi-Pac sample packets are a great way for our clients to gain customers,” Herrington told Canadian Converting on a recent visit to the Milton plant.
“With the Digi-Pac we provide short runs with quick turnarounds—enabling companies to produce specific and relevant marketing messages for targeted audiences at trade shows or other special events,” Herrington explains, adding that the baseball card-sized package is universally well-suited for dry powders, caplets, gelcaps, capsules, tablets, candies and a whole range of other like products.
“Utilizing digital technology has enabled us to obtain exceptional image quality, with brilliant colors and crisp reproduction resolution,” says Herrington, divulging that its Digi-Pacs are offered in three standard film types—comprising PPFP (paper-poly-foil-poly), metallized polyester and PET (polyethylene terephthalate), as well as foil and LLDPE (linear low-density polyethylene)—in quantities from as low as 5,000 up to 200,000 units.
While all of the company’s rotogravure work is outsourced to its business partner in Seoul, South Korea, a large chunk of its rollstock digital printing is handled by a strategic partner located in western Canada, Herrington explains, utilizing the Indigo digital offset printing press technology from the Hewlett-Packard Development Company (HP).
“The growth in our digital rollstock business is a direct response to the quality and consistency of the Indigo presses,” states Herrington, adding that he expects further such growth as the result of its outsourcing partner’s recent upgrade from an Indigo ws2000 machine to the new-generation Indigo ws4500 system.
Describing the switch as “an upgrade from fantastic to simply outstanding,” Herrington explains that the new machine achieves significantly faster turnaround by being able to go straight from digital files to press, eliminating several time-consuming steps between prepress and print.
As a result, “The Digi-Pac orders can now be turned around within as little as three days—including transportation,” Herrington extols.
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