Stretchwrapping equipment manufacturer and integrator spares no effort to grow its business through formidable technical competencies and customization capabilities
August 29, 2018
Being squeezed out of a job by forces way beyond one’s control can be a crushing and deflating experience for many. But it can also be the proverbial opportunity in disguise for ambitious and energetic entrepreneurial types like Stéphane Côté, founder and president of Solutech Packaging Systems in Richmond, Que., a one-hour drive northeast of Montreal.
Once a long-time employee and shareholder of a thriving family-owned stretchwrapping equipment manufacturer Wulftec International, Côté found himself on the sidelines soon after the Quebec company was acquired by a big overseas packaging machinery conglomerate M.J. Maillis Group back in 2002—ultimately resulting in the usual management restructuring and downsizing that such takeovers inevitably entail.
Rather than bemoan his fate and rage against the injustice of it all, Côté wisely decided to put everything he learned at Wulftec, and also during his time at the North American subsidiary of Italian stretchwrapping equipment manufacturer Robopac, to good use by starting his own company—specializing in the aforementioned stretchwrapping machinery, palletizing equipment, and related end-of-line material handling systems and equipment.
Even more importantly, the startup company decided early on to hone its system integration skills in order to be able to offer its customers turnkey end-of-line solutions incorporating all three types of equipment it would make and market.
With Solutech celebrating its 10th anniversary this year, it’s safe to say that Côté’s entrepreneurial drive and instincts have been aptly rewarded in the highly competitive marketplace for end-of-line packaging machinery.
Today employing 25 full-time staff at two side-by-side plants totaling up to about 24,000 square feet of production space, the company has expertly executed hundreds of successful machine installations in its primary bread-and-butter food-and-beverage markets across North America.
In addition, Solutech has also performed several highly one-off system installations at massive industrial and commercial facilities operated by paper product giants Domtar and Cascades, roofing products manufacturer Soprema Group and the Government of Québec, among others.
“Since starting out in my own garage 10 years ago, I had to move the company four times to keep up with the growth,” says Côté, saying he had full confidence in Solutech’s ability to succeed, despite formidable competition from the industry’s more established players.
“We now have machines installed all over Canada and the U.S., along with a few in Mexico,” Côté told Canadian Packaging in a recent interview.
“Having been around strethchwrappers for about 20 years before starting up Solutech, I always felt there was a gap in the marketplace for turnkey end-of-line solutions,” says Côté, “and filling that gap is what I thought would enable Solutech to carve itself a piece of the market pie.
“There were a lot of people manufacturing just stretchwrappers and a lot of people manufacturing just palletizers,” Côté explains, “but there were not many companies providing one-stop-shop solutions to the marketplace.
“That’s where I thought that Solutech had a real market opportunity to exploit,” he reflects, “and in hindsight I am very happy to have been proven right.”
Considering that 10 years is a relatively brief period in any traditional industry, let alone the packaging machinery market dominated by venerable multinational heavyweights, the company’s scope of equipment offerings is truly remarkable—ranging from basic stand-alone semi-automatic wrappers to sophisticated, fully-automatic rotary-arm and orbital configurations capable of handling large truck tires, giant paper rolls, oversized wood panels and all other manner of bulky or awkward product loads.
“We do it all,” says Côté, “but where we really shine is in customizing end-of-line solutions specifically for our customers’ application needs.”
Côté says the Solutech equipment compares very well in price and performance against all of its main competitors, while offering some unique value-added features not found elsewhere.
“We equip all our semi-automatic machines with Allen-Bradley control panels as on our semi-automatic machines as a standard feature,” Côté points out, “whereas other manufacturers only offer it as an option, with all the extra costs that entails.”
With stretchwrapping equipment accounting for about 70 per cent of Solutech’s total business, the company’s stretchwrapping portfolio comprises:
Designed as a cost-effective solution for busy distribution centers, the battery-operated system can provide up to 12 hours of completely autonomous operation from an eight-hour charge, according to Solutech, with its 20-inch film carriage capable of making light work of oversized loads.
While the use of similar independently operating stretchwrappers has been gaining momentum in recent years thanks to their portability and extremely compact footprint, “To the best of my knowledge we are the only North American manufactures of these types of systems,” Côté asserts.
“All the other ones are imported from Europe, where such systems were originally designed and commercialized,” he states.
“I originally imported them myself but I found little success in marketing them,” he relates, “so about four years ago I decided to start making them myself.
“I have sold about 50 of them since then,” Côté states, saying the user-friendly machine—looking more like a home appliance than an industrial equipment—stole the show at this year’s SIAL Canada 2018 food industry exhibition in Montreal.
“Show visitors just couldn’t get enough of seeing the INTELLI-WRAP in action casually going about its business of circling around a pallet and stretchwrapping the stacks of product all on its own, load after load.
“I got more solid sales leads from that show for this machine than I do at many of the packaging industry shows we exhibit at,” he chuckles.
Other notable stretchwrapping equipment lines manufactured by Solutech include:
According to Solutech, “The system automatically attaches the stretch film at the beginning of the cycle and cuts and wipes the film at the end of the cycle—enhancing ergonomics and workplace safety.”
As Côté relates: “I am exremely proud of what our team has developed and brought to the market.
“The latest integration of the new features, such as multilingual touchscreen technology, the use of only nonproprietary parts, and custom-made robotics integration enable us to go beyond our customers’ expectations,” he enthuses, “offering custom-made applications to fill any need and requirement.
“Our robust machines are built last for years with total peace-of-mind,” says Côté, citing superior structural strength and integrity of all machine parts fabricated by Solutech.
“The thickness of the steel we use on our turntables makes Solutech equipment one of the most hardworking machines on the market, period,” he extols, crediting the company’s expert staff, boasting a wealth of combined mechanical and electrical engineering knowledge, for helping Solutech establish a stellar industry reputation.
“One of our greatest strength it is our talented, committed and passionate employees,” Côté states.
“The before and after sales service is a direct Solutech service done by Solutech employees, so that if a distributor or end-user ever has any issue with any of our equipment, the same team that developed the equipment will also be the same team addressing those inquiries.”
In-house talent aside, Côté also credits the company’s various business partners for helping it succeed—reserving special praise for the ASCO/Numatics division of Emerson Automation Solutions in Saint-Laurent, Que.
Says Côté: “ASCO/Numatics has been our choice for pneumatic components since Solutech started up 10 years ago, and their support has been instrumental helping us realize our vision of what top-quality stretchwrapping equipment should look and work like.
“They have been a tremendous partners.”
The sentiment is resoundingly mutual, according to Gaétan Larivière, Emerson’s technical sales specialist for fluid and motion control products.
“We are proud of our partnership with Solutech Packaging Systems,” Larivière told Canadian Packaging.
“We have been partners for many years now, and I’d like to think that we have played a part in helping Solutech achieve their impressive growth in both size and reputation.
“By using real world-class components made ASCO/Numatics, they have been able to raise their technology to a much higher standard, while also adding a lot of value to their product portfolio,” says Larivière, praising the high level of collaboration between the two companies on all new projects initiated by Solutech.
“We work closely with all their departments: from purchasing to engineering,” he states. “We help them with purchasing on day-to-day basis, keeping track of the orders and make sure that we are always on top of the game when it comes to price and delivery.
“We also help their engineering with creating the 3D drawing for their designs, assisting them in conceptualizing new designs, or bringing additional information for their new product development,” he adds.
“It’s all about keeping Solutech completely up-to-date on all new technologies available, so that they continue to improved their product offering by building more efficiency into their machinery—thereby and get the best possible return on investment.”
Some of the key high-quality pneumatic components supplied by ASCO/Numatics to Solutech include: