Twinings classic tea package gets makeover
By Canadian Packaging staffDesign & Innovation Flexibles flexible stand-up pouches Mondi Consumer Goods Packaging R. Twining & Company Limited Tea Packaging
Mondi Consumer Gods Packaging creates a new look and feel for Twinings Tea packaging.
R. Twining & Company Limited is now the first tea manufacturer to use pre-made stand-up pouches for tea bags, and using Mondi’s innovative flexible packaging solutions, the well-known tea brand achieves high differentiation on the shelf.
The well-known U.K. tea producer was looking for new and different ideas to position itself as an innovative supplier when Mondi convinced them to package tea in stand-up pouches with a special structure that allows the product to be partially seen through the packaging.
To achieve visibility of the product on the shelf with the help of a transparent window, an EVOH barrier with high foil opacity was applied. The new pouches are used for tea bags in pyramid form as well as for loose leaf tea and can be easily opened and reclosed.
Mondi’s stand-up pouches offer the customer a variety of benefits, including perfect protection, ease of use, excellent brand presentation and a long shelf life without loss of flavor thanks to high-barrier laminates.
The material consists of PET / PE EVOH (polyethylene terephthalate / polyethylene pthylene vinyl alcohol) with an integrated zipper to open and close the pouch, providing a great advantage for the end consumer.
“We have become a trusted partner for R. Twining & Company and are happy to once again demonstrate our innovative strength and creativity with the new packaging solutions,” says Mondi Consumer Goods Packaging head of innovation Thomas Gröner. “The pouches offer Twinings customers an entirely new experience when selecting from the shelf which has so far been dominated by regular carton packaging.”
The products have been launched in the U.K., with a market launches next in Western Europe with plans underway for Australia as well.
Mondi also provides the Twinings brand with unprinted barrier pouches, tea bag envelopes (Envo) and inner wrap packs.
As an innovation leader in the packaging industry, Mondi Consumer Goods Packaging continues to strive for cutting-edge products to provide the food, personal care and pet food industries with innovative solutions that stand out on the shelf. Company information available at www.mondigroup.com.